{"product_id":"innovative-approaches-in-drug-discovery-ethnopharmacology-systems-biology-and-holistic-targeting-paperback-9780128018149","title":"Innovative Approaches in Drug Discovery; Ethnopharmacology, Systems Biology and Holistic Targeting (Paperback \/ softback) 9780128018149","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInnovative Approaches in Drug Discovery\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEthnopharmacology, Systems Biology and Holistic Targeting\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eThis unique reference promotes the expansion of drug discovery from single-target to multi-target formulations by providing scientific and historical evidence\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBhushan Patwardhan (Author), Rathnam Chaguturu (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128018149\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 October 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e480 pages, 50 illustrations\u003cbr\u003e22.9 x 15.1 x 3 cm, 0.75 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDespite considerable technological advances, the pharmaceutical industry is experiencing a severe innovation deficit, especially in the discovery of new drugs. \u003ci\u003eInnovative Approaches in Drug Discovery: Ethnopharmacology, Systems Biology and Holistic Targeting\u003c\/i\u003e provides a critical review and analysis of health, disease and medicine, and explores possible reasons behind the present crisis in drug discovery. The authors illustrate the benefits of systems biology and pharmacogenomics approaches, and advocate the expansion from disease-centric discovery to person-centric therapeutics involving holistic, multi-target, whole systems approaches. This book lays a path for reigniting pharmaceutical innovation through a disciplined reemergence of pharmacognosy, embracing open innovation models and collaborative, trusted public-private partnerships. With unprecedented advances made in the development of biomedically-relevant tools and technologies, the need is great and the time is now\u003ci\u003e \u003c\/i\u003efor a renewed commitment towards expanding the repertoire of medicines.  By incorporating real-life examples and state-of-the-art reviews, this book provides valuable insights into the discovery and development strategies for professionals, academicians, and students in the pharmaceutical sciences.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Need for Innovative Approaches2. Why and How Drugs Fail3. Holistic Drug Targeting4. Reverse Pharmacology5. Network Pharmacology and Multi-target Formulation6. Genome-driven Drug Discovery Process7. Pharmacogenomics8. Transcriptomics and Epigenomics9. Proteomics10.Chemical Informatics11.Vaccines and Immunodrugs Discovery12.Curcumin as an example of holistic targeting agent13.New Approaches to Quality and Safety of Traditional Medical Products14.Lifestyle and Behavioral Approaches15.Collaborative Strategies for Future Drug Discovery16.Righting the ship: The Data Reproducibility Conundrum\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Pharmacology [\u003ca title=\"See our other books on Pharmacology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Pharmacology%20%5BMMG%5D%22\"\u003eMMG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649738658072,"sku":"9780128018149","price":52.28,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128018149_0aa68401-38f5-4156-ac6f-cc98b27c12cb.jpg?v=1694353084","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/innovative-approaches-in-drug-discovery-ethnopharmacology-systems-biology-and-holistic-targeting-paperback-9780128018149","provider":"Freshly Printed Books","version":"1.0","type":"link"}