{"product_id":"innovation-in-action-unlock-curiosity-creativity-and-clarity-with-the-ductri-toolkit-paperback-softback-9781394396269","title":"Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit (Paperback \/ softback) 9781394396269","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInnovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eChristian Walsh (Author), Vaughan Broderick (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394396269, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 June 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e2.3 x 1.5 x 0.2 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA proven framework to turn your best ideas into lasting change.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eInnovation in Action\u003c\/i\u003e introduces the DUCTRI Toolkit — a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.\u003c\/p\u003e \u003cp\u003eInside, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOver 30 field-tested tools with step-by-step guidance on what, why, when and how to use each one\u003c\/li\u003e \u003cli\u003eReal-world case studies from healthcare, technology, social enterprise and more — showing innovation in action across products, services and systems in diverse industries\u003c\/li\u003e \u003cli\u003ePractical frameworks for building the curiosity, creativity and clarity mindsets that drive lasting change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, \u003ci\u003eInnovation in Action\u003c\/i\u003e provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003eIntroduction XIII\u003c\/p\u003e \u003cp\u003eThe Ductri Process xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Curiosity 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The curious mindset 3\u003c\/p\u003e \u003cp\u003e2 Discovering 11\u003c\/p\u003e \u003cp\u003e3 Understanding 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Creativity 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 The creative mindset 85\u003c\/p\u003e \u003cp\u003e5 Creating 91\u003c\/p\u003e \u003cp\u003e6 Testing 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Clarity 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 The clear mindset 139\u003c\/p\u003e \u003cp\u003e8 Resourcing 145\u003c\/p\u003e \u003cp\u003e9 Implementing 175\u003c\/p\u003e \u003cp\u003e10 Repeating 201\u003c\/p\u003e \u003cp\u003eConclusion: Now go make a difference 209\u003c\/p\u003e \u003cp\u003eAcknowledgements 211\u003c\/p\u003e \u003cp\u003eReferences 215\u003c\/p\u003e \u003cp\u003eIndex of tools 223\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293378277656,"sku":"9781394396269","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394396269.jpg?v=1781639220","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/innovation-in-action-unlock-curiosity-creativity-and-clarity-with-the-ductri-toolkit-paperback-softback-9781394396269","provider":"Freshly Printed Books","version":"1.0","type":"link"}