{"product_id":"innovation-and-export-the-joint-challenge-of-the-small-company-hardback-9781786306203","title":"Innovation and Export; The Joint Challenge of the Small Company (Hardback) 9781786306203","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInnovation and Export\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Joint Challenge of the Small Company\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eManon Enjolras (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781786306203, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 January 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e1 x 1 x 1 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 The Relationship between Innovation and Export in SMEs 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Innovation–Export Relationship: A Complex Vision 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 The innovation–export link: a controversial debate 4\u003c\/p\u003e \u003cp\u003e1.1.1 In the industrial world: a compartmentalized vision 4\u003c\/p\u003e \u003cp\u003e1.1.2 In the academic world: a causalist vision questioned 8\u003c\/p\u003e \u003cp\u003e1.2 Towards a paradigm shift 16\u003c\/p\u003e \u003cp\u003e1.2.1 Moving from analytical thinking to complex thinking 16\u003c\/p\u003e \u003cp\u003e1.2.2 Theoretical framework: articulation of mobilized theories 21\u003c\/p\u003e \u003cp\u003e1.2.3 The application of the complexity paradigm to SME innovation and export activities 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Joint Innovation–Export Best Practices 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 The construction of a theoretical frame of reference 37\u003c\/p\u003e \u003cp\u003e2.1.1. Identifying innovation practices: the potential innovation index (PII) 38\u003c\/p\u003e \u003cp\u003e2.1.2 Identification of export practices 41\u003c\/p\u003e \u003cp\u003e2.1.3 Towards a joint reference system 44\u003c\/p\u003e \u003cp\u003e2.2 What about the field? 55\u003c\/p\u003e \u003cp\u003e2.2.1 Presentation of the consulted companies and method 57\u003c\/p\u003e \u003cp\u003e2.2.2 Highlighting synergies 59\u003c\/p\u003e \u003cp\u003e2.2.3 Discussions 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 PE2I, or How to Model Synergies 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Design of a Joint Diagnosis Dedicated to SMEs: The PE2I 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 The methodological framework 69\u003c\/p\u003e \u003cp\u003e3.1.1 The methodological background 70\u003c\/p\u003e \u003cp\u003e3.1.2 The methodological tools used 72\u003c\/p\u003e \u003cp\u003e3.1.3 PII and PEI as a basis for development 74\u003c\/p\u003e \u003cp\u003e3.2 The construction of the PE2I 78\u003c\/p\u003e \u003cp\u003e3.2.1 Step 1: create a maturity profile 78\u003c\/p\u003e \u003cp\u003e3.2.2 Step 2: weighting and characterization of the evaluation model using multi-criteria analysis tools 80\u003c\/p\u003e \u003cp\u003e3.2.3 Step 3: identify customized improvement paths 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4. Implementation of the PE2I: Test with French SMEs .. 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Experimental panel and methodology 87\u003c\/p\u003e \u003cp\u003e4.1.1 Presentation of the panel 88\u003c\/p\u003e \u003cp\u003e4.1.2 The conduct of the interviews 89\u003c\/p\u003e \u003cp\u003e4.2 Presentation of results and observations 91\u003c\/p\u003e \u003cp\u003e4.2.1 Case 1: company 1 91\u003c\/p\u003e \u003cp\u003e4.2.2 Case 2: company 2 96\u003c\/p\u003e \u003cp\u003e4.2.3 Case 3: company 3 99\u003c\/p\u003e \u003cp\u003e4.2.4 Case 4: company 4 103\u003c\/p\u003e \u003cp\u003e4.2.5 Case 5: company 5 106\u003c\/p\u003e \u003cp\u003e4.2.6 Case 6: company 6 110\u003c\/p\u003e \u003cp\u003e4.3 Assessment 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Feedback on the PE2I Tool 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 The advantages and limitations of the PE2I tool 115\u003c\/p\u003e \u003cp\u003e5.1.1 A customizable pedagogical representation tool 115\u003c\/p\u003e \u003cp\u003e5.1.2 Operational difficulties 117\u003c\/p\u003e \u003cp\u003e5.2 Prospects for improvement 120\u003c\/p\u003e \u003cp\u003e5.2.1 Operationalizing the evaluation: reconciling the constraints of the field 121\u003c\/p\u003e \u003cp\u003e5.2.2 Contextualization of the recommendation system: taking into account differentiating factors 123\u003c\/p\u003e \u003cp\u003e5.2.3 Proposing evidence-based recommendations: an operational action plan to promote synergies 126\u003c\/p\u003e \u003cp\u003eConclusion 129\u003c\/p\u003e \u003cp\u003eReferences 141\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-ISTE","offers":[{"title":"Brand New","offer_id":52446750048536,"sku":"9781786306203","price":122.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781786306203.jpg?v=1785112768","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/innovation-and-export-the-joint-challenge-of-the-small-company-hardback-9781786306203","provider":"Freshly Printed Books","version":"1.0","type":"link"}