{"product_id":"innovation-and-creativity-in-smes-challenges-evolutions-and-prospects-hardback-9781786303172","title":"Innovation and Creativity in SMEs; Challenges, Evolutions and Prospects (Hardback) 9781786303172","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInnovation and Creativity in SMEs\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eChallenges, Evolutions and Prospects\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eClaudine Gay (Author), Berangere L. Szostak (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781786303172, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 16 August 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.6 x 16 x 2 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.\u003cbr\u003e \u003cbr\u003e This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. External Environment of an SME: From Determinism to Strategic Innovation.\u003cbr\u003e 2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.\u003cbr\u003e 3. Innovation and Creative Slack in SMEs.\u003cbr\u003e 4. Innovation and Social Construction of a New Idea in SMEs.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-ISTE","offers":[{"title":"Brand New","offer_id":52446489936152,"sku":"9781786303172","price":114.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781786303172.jpg?v=1785111912","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/innovation-and-creativity-in-smes-challenges-evolutions-and-prospects-hardback-9781786303172","provider":"Freshly Printed Books","version":"1.0","type":"link"}