{"product_id":"infinite-distraction-hardback-9781509502264","title":"Infinite Distraction (Hardback) 9781509502264","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInfinite Distraction\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDominic Pettman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509502264, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 January 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e140 pages\u003cbr\u003e19.8 x 13 x 1.8 cm, 0.322 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The social media of 'Web 2.0' distract us to death, yet they also demand and absorb all our attention. They make us all interchangeable with one another, yet they also divide us into tiny groups that never meet or interact. In \u003ci\u003eInfinite Distraction\u003c\/i\u003e, Dominic Pettman takes the measure of these odd paradoxes and cuts the Gordian knot of perplexity in which they leave us.\"\u003cbr\u003e \u003cb\u003eSteven Shaviro, Wayne State University\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e \"Infinite Distraction offers a critical analysis that is itself attentive to the various nuances of how a new kind of selfhood is being synchronized in screen-based networking. This provocative text is written with flair; it functions as a necessary manual to understand the massive grey zone somewhere between the preprogrammed and the accidental.\" \u003cbr\u003e \u003cb\u003eJussi Parikka, University of Southampton\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIt is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same  motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours late, vice versa. The nebulous indignation which constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity.\u003c\/p\u003e  \u003cp\u003eIn this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls �hypermodulation,� as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily �clicking ourselves to death.� This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments\u003cbr\u003ePreface: There is Nothing Outside the Texting\u003cbr\u003eChapter 1: Hypermodulation (or the Digital Mood-Ring)\u003cbr\u003eChapter 2: The Will-to-Synchronize\u003cbr\u003eChapter 3: Slaves to the Algorithm\u003cbr\u003eChapter 4: NSFW: The Fappening, and Other Erotic Distractions\u003cbr\u003eConclusion: Chasing the Unicorn\u003cbr\u003eNotes \u003cbr\u003eBibliography\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Philosophy [\u003ca title=\"See our other books on Philosophy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Philosophy%20%5BHP%5D%22\"\u003eHP\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441780191512,"sku":"9781509502264","price":38.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509502264.jpg?v=1785024592","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/infinite-distraction-hardback-9781509502264","provider":"Freshly Printed Books","version":"1.0","type":"link"}