{"product_id":"inbound-content-a-step-by-step-guide-to-doing-content-marketing-the-inbound-way-hardback-9781119488958","title":"Inbound Content; A Step-by-Step Guide To Doing Content Marketing the Inbound Way (Hardback) 9781119488958","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInbound Content\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Step-by-Step Guide To Doing Content Marketing the Inbound Way\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJustin Champion (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119488958, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 June 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.1 x 14.7 x 3.1 cm, 0.386 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eDevelop and implement an effective content strategy tailored to your business\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003es needs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eInbound Content\u003c\/i\u003e is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the \u003ci\u003eright\u003c\/i\u003e audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.\u003c\/p\u003e \u003cp\u003eYour content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the power of storytelling and generate effective content ideas\u003c\/li\u003e \u003cli\u003ePlan a long-term content strategy and a content creation framework\u003c\/li\u003e \u003cli\u003eCreate great content, promote it, measure it, and analyze its performance\u003c\/li\u003e \u003cli\u003eExtend your content’s value, become a more effective writer, and develop a growth mentality\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEffective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. \u003ci\u003eInbound Content\u003c\/i\u003e shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003cbr\u003e\u003ci\u003eby Marcus Sheridan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eAbout the Author xix\u003c\/p\u003e \u003cp\u003eIntroduction: Your Content Marketing Transformation xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Building a Content Creation Framework 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Does Your Business Need a Framework for Creating Content? 1\u003c\/p\u003e \u003cp\u003eHow Do You Build a Framework for Creating Content? 2\u003c\/p\u003e \u003cp\u003eWhat Resources Do You Need to Build a Content Creation Framework? 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Power of Storytelling 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Does Your Business Need a Story? 17\u003c\/p\u003e \u003cp\u003eHow Do You Develop the Structure of Your Story? 19\u003c\/p\u003e \u003cp\u003eWhat Does a Good Story Look Like? 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Generating Content Ideas 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Do You Need a Process for Generating Content Ideas? 33\u003c\/p\u003e \u003cp\u003eWhere Do Ideas Come From? 35\u003c\/p\u003e \u003cp\u003eHow Do You Generate Ideas for Content Creation? 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Planning a Long-Term Content Strategy 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Long-Term Content Planning Is Important 49\u003c\/p\u003e \u003cp\u003eHow Do You Build a Long-Term Content Strategy? 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Becoming an Effective Writer 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Effective Writing Matters 65\u003c\/p\u003e \u003cp\u003eHow to Attract and Engage People with Effective Content 66\u003c\/p\u003e \u003cp\u003eHow to Improve Your Writing 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Creating a Blog Post 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Does Blogging Help Your Business Grow? 81\u003c\/p\u003e \u003cp\u003eHow Do You Create a Successful Blog Post? 82\u003c\/p\u003e \u003cp\u003eWhat Does a Successful Blog Post Look Like? 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Extending the Value of Your Content through Repurposing 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Repurposing Content Is Important 99\u003c\/p\u003e \u003cp\u003eHow Do You Extend the Value of Your Content? 101\u003c\/p\u003e \u003cp\u003eWhat’s an Example of Repurposing Content? 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 How to Effectively Promote Content 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Content Promotion Is Important 123\u003c\/p\u003e \u003cp\u003eOrganic versus Paid Content Promotion 125\u003c\/p\u003e \u003cp\u003eHow to Excel at Content Promotion 128\u003c\/p\u003e \u003cp\u003eWhat a Successful Content Promotion Campaign Looks Like 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Measuring and Analyzing Content 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Measuring and Analyzing Content Is Important 141\u003c\/p\u003e \u003cp\u003eHow to Collect and Interpret Data 142\u003c\/p\u003e \u003cp\u003eWhat to Do with Data after You’ve Collected It 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Developing a Growth Marketing Mentality 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Growth Marketing? 157\u003c\/p\u003e \u003cp\u003eHow Can You Develop a Growth Marketing Mindset? 158\u003c\/p\u003e \u003cp\u003eWhat Are Some Growth Marketing Pro Tips? 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Creating Topic Clusters and Pillar Pages 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Topic Clusters Important? 171\u003c\/p\u003e \u003cp\u003eHow Do You Create an Effective Topic Cluster and Pillar Page? 172\u003c\/p\u003e \u003cp\u003eWhat’s an Example of a Successful Pillar Page? 190\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The Results: Where to Go from Here 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlossary 203\u003c\/p\u003e \u003cp\u003eNotes 207\u003c\/p\u003e \u003cp\u003eIndex 211\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52501370896664,"sku":"9781119488958","price":14.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119488958_314879.jpg?v=1786234201","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/inbound-content-a-step-by-step-guide-to-doing-content-marketing-the-inbound-way-hardback-9781119488958","provider":"Freshly Printed Books","version":"1.0","type":"link"}