{"product_id":"in-the-kingdom-of-shoes-bata-zlin-globalization-1894-1945-paperback-softback-9781487524449","title":"In the Kingdom of Shoes; Bata, Zlín, Globalization, 1894-1945 (Paperback \/ softback) 9781487524449","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eIn the Kingdom of Shoes\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBata, Zlín, Globalization, 1894-1945\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eZachary Austin Doleshal (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487524449\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 October 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages, 18 b\u0026amp;w illustrations\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.38 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eOne of the world\u0026amp;#x2019;s largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization.\u003c\/p\u003e \u003cp\u003eAs Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIn the Kingdom of Shoes\u003c\/i\u003e unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata\u0026amp;#x2019;s rise to the world\u0026amp;#x2019;s largest producer of shoes challenged the nation-state, democracy, and Americanization.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e1. \"A New Fixed Existence\": The Modernization of Zlín\u003c\/p\u003e \u003cp\u003e2. \"Time is Money\": The Americanization of the D\u0026amp;#x159;evnice Valley, 1914–1923\u003c\/p\u003e \u003cp\u003e3. \"An End to Politics\": The Political Takeover of the D\u0026amp;#x159;evnice Valley, 1923–1926\u003c\/p\u003e \u003cp\u003e4. \"Speak Briefly\": Rationalization and Everyday Life, 1926–1932\u003c\/p\u003e \u003cp\u003e5. \"Half the World is Barefoot\": The Globalization of the Bata System, 1931–1937\u003c\/p\u003e \u003cp\u003e6. \"The Path of Perfection\": Engineering the Batovci for an Uncertain World, 1933–1938\u003c\/p\u003e \u003cp\u003e7. \"Everyone Gives Their Soul to Their Country,\" 1937–March, 1939\u003c\/p\u003e \u003cp\u003e8. \"Not a Nazi, but More or Less a Fool,\" 1939–1941\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Toronto Press","offers":[{"title":"Brand New","offer_id":52702427676952,"sku":"9781487524449","price":24.37,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/in-the-kingdom-of-shoes-bata-zlin-globalization-1894-1945-paperback-softback-9781487524449","provider":"Freshly Printed Books","version":"1.0","type":"link"}