{"product_id":"improving-the-user-experience-through-practical-data-analytics-gain-meaningful-insight-and-increase-your-bottom-line-paperback-9780128006351","title":"Improving the User Experience through Practical Data Analytics; Gain Meaningful Insight and Increase Your Bottom Line (Paperback) 9780128006351","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eImproving the User Experience through Practical Data Analytics\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGain Meaningful Insight and Increase Your Bottom Line\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eMake data-driven UX design decisions using statistical techniques to gain insight from the ever-increasing amounts of user data\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMike Fritz (Author), Paul D. Berger (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128006351, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 6 March 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e396 pages\u003cbr\u003e23.4 x 19 x 2.5 cm, 0.77 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable… all UX researchers, no matter their experience level, should find this book valuable and so it is recommended.\" --\u003cb\u003eComputing Reviews\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eImproving the User Experience through Practical Data Analytics \u003c\/i\u003eshows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. \u003c\/p\u003e \u003cp\u003eKey features include: \u003c\/p\u003e  \u003cul\u003e  \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePractical advise on choosing the right data analysis technique for each project. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eDetailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eClear and concise guidance on interpreting the data output. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eExercises to practice the techniques\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1: The Changing World of UX\u003c\/p\u003e \u003cp\u003eChapter 2: Data to the Rescue\u003c\/p\u003e \u003cp\u003eChapter 3: Stats! It’s Easier Than You Think\u003c\/p\u003e \u003cp\u003eChapter 4: Unmoderated Remote Usability Tests\u003c\/p\u003e \u003cp\u003eChapter 5: Surveys \u003c\/p\u003e \u003cp\u003eChapter 6: Good Old Usability Tests \u003c\/p\u003e \u003cp\u003eChapter 7: Persona Development \u003c\/p\u003e \u003cp\u003eChapter 8: Field Studies \u003c\/p\u003e \u003cp\u003eChapter 9: Live Website Data\u003c\/p\u003e \u003cp\u003eChapter 10: Card Sorting Data \u003c\/p\u003e \u003cp\u003eChapter 11: Case Studies – Tips from the Real World\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e], Management decision making [\u003ca title=\"See our other books on Management decision making\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20decision%20making%20%5BKJMD%5D%22\"\u003eKJMD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648711872792,"sku":"9780128006351","price":23.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128006351.jpg?v=1694093499","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/improving-the-user-experience-through-practical-data-analytics-gain-meaningful-insight-and-increase-your-bottom-line-paperback-9780128006351","provider":"Freshly Printed Books","version":"1.0","type":"link"}