{"product_id":"implementing-crm-from-technology-to-knowledge-hardback-9780470065266","title":"Implementing CRM; From Technology to Knowledge (Hardback) 9780470065266","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eImplementing CRM\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFrom Technology to Knowledge\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Finnegan (Author), Leslie P. Willcocks (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470065266, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 March 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e342 pages\u003cbr\u003e23.2 x 15.9 x 2.6 cm, 0.624 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...Unternehmen, die mit ihrem Customer-Relationship-Management-System nicht zufrieden sind, finden in diesem Buch viele Anregungen für Verbesserungen.\" (Managementkompass, Broschüre mit dem Titel: Wachstumstreiber Technologie, 2008)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe authors focus on the actuality of implementing CRM. They uncover the micro political, behavioural, psychological and knowledge issues that are all too often neglected in CRM implementations.  \u003cp\u003e\u003ci\u003eImplementing CRM\u003c\/i\u003e links CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms that are more capable of connecting with their customers and awarded with customer loyalty with firms that are not as successful. \u003ci\u003eImplementing CRM\u003c\/i\u003e provides frameworks and ideas for how implementing CRM can be better handled.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAbout The Authors.  \u003cp\u003eSeries Preface.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eChapter 1 Introduction and CRM Overview.\u003c\/p\u003e \u003cp\u003eChapter 2 -  Positioning CRM As IT-Enabled Business Change.\u003c\/p\u003e \u003cp\u003eChapter 3 - Implementing CRM: The Neglected Roles of Culture, Knowledge and Psychological Contracts.\u003c\/p\u003e \u003cp\u003eChapter  4 –  Tools For Investigation: Pilot Study, Methods and Frameworks.\u003c\/p\u003e \u003cp\u003eChapter 5 – CRM Implementation Case: A UK City Council (UKCC).\u003c\/p\u003e \u003cp\u003eChapter 6 – CRM Implementation Case: An International Enterprise (IE).\u003c\/p\u003e \u003cp\u003eChapter 7 Cross-Case and Cross-Sector Comparisons: What Can We Learn?\u003c\/p\u003e \u003cp\u003eChapter 8 – Conclusion: CRM Developments.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eAppendix  – A Note On Research Methodology.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52256965951768,"sku":"9780470065266","price":53.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470065266.jpg?v=1781275555","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/implementing-crm-from-technology-to-knowledge-hardback-9780470065266","provider":"Freshly Printed Books","version":"1.0","type":"link"}