{"product_id":"immersive-technologies-to-accelerate-innovation-how-virtual-and-augmented-reality-enables-the-co-creation-of-concepts-hardback-9781786307705","title":"Immersive Technologies to Accelerate Innovation; How Virtual and Augmented Reality Enables the Co-Creation of Concepts (Hardback) 9781786307705","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eImmersive Technologies to Accelerate Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Virtual and Augmented Reality Enables the Co-Creation of Concepts\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSylvain Fleury (Author), Simon Richir (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781786307705, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 January 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e1 x 1 x 1 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data.\u003cbr\u003e\u003cbr\u003eThe challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process.\u003cbr\u003e\u003cbr\u003eThe objective of this book is to provide a clear vision of the state of research on immersive technologies for design and to deliver practical recommendations for companies wishing to improve their innovation process.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1. Innovation Management: Issues and Key Points for a Vital and Strategic Process \u003c\/b\u003e\u003cb\u003e1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1. A question of survival 1\u003c\/p\u003e \u003cp\u003e1.1.1. The example of Blockbuster Video 2\u003c\/p\u003e \u003cp\u003e1.1.2. A regime of intensive innovation 2\u003c\/p\u003e \u003cp\u003e1.1.3. From creativity to innovation 3\u003c\/p\u003e \u003cp\u003e1.1.4. Equipping ourselves to innovate better 4\u003c\/p\u003e \u003cp\u003e1.1.5. Modeling innovation at the company level 6\u003c\/p\u003e \u003cp\u003e1.2. The blue ocean strategy 6\u003c\/p\u003e \u003cp\u003e1.3. Open innovation 8\u003c\/p\u003e \u003cp\u003e1.3.1. The two types of open innovation 9\u003c\/p\u003e \u003cp\u003e1.3.2. The example of the MayAM challenge 10\u003c\/p\u003e \u003cp\u003e1.3.3. Collaborative innovation 10\u003c\/p\u003e \u003cp\u003e1.3.4. Crowdsourcing 11\u003c\/p\u003e \u003cp\u003e1.3.5. The lead user 11\u003c\/p\u003e \u003cp\u003e1.4. Technical and human issues from ideation to design 13\u003c\/p\u003e \u003cp\u003e1.4.1. The sketch as a reflective process 13\u003c\/p\u003e \u003cp\u003e1.4.2. Types of representation 14\u003c\/p\u003e \u003cp\u003e1.4.3. Conditions for the effectiveness of sketches 15\u003c\/p\u003e \u003cp\u003e1.4.4. The phases of ideation 16\u003c\/p\u003e \u003cp\u003e1.4.5. The right tools at the right time 17\u003c\/p\u003e \u003cp\u003e1.4.6. A growing variety of tools 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2. Creativity and Cognition: Factors and Biases of Mental Processes Involved in Creative Activities \u003c\/b\u003e\u003cb\u003e21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1. The creativity process 21\u003c\/p\u003e \u003cp\u003e2.1.1. The Wallas model (1926) 21\u003c\/p\u003e \u003cp\u003e2.1.2. The GENEPLORE 22\u003c\/p\u003e \u003cp\u003e2.1.3. Analogies 24\u003c\/p\u003e \u003cp\u003e2.2. The factors of individual creativity 26\u003c\/p\u003e \u003cp\u003e2.2.1. The individual creativity model 26\u003c\/p\u003e \u003cp\u003e2.2.2. Investment theory 27\u003c\/p\u003e \u003cp\u003e2.3. Creativity and personality 28\u003c\/p\u003e \u003cp\u003e2.3.1. The Myers Briggs Type Indicator 29\u003c\/p\u003e \u003cp\u003e2.3.2. The Big Five 30\u003c\/p\u003e \u003cp\u003e2.3.3. Constituting a group for ideation 31\u003c\/p\u003e \u003cp\u003e2.4. The factors of organizational creativity 32\u003c\/p\u003e \u003cp\u003e2.5. Cognitive biases and creativity 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3. Physical and Virtual Environments and their Influence on Creativity \u003c\/b\u003e\u003cb\u003e43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1. Physical environment of creation 43\u003c\/p\u003e \u003cp\u003e3.1.1. Interference and stimulation 45\u003c\/p\u003e \u003cp\u003e3.1.2. Layout 47\u003c\/p\u003e \u003cp\u003e3.1.3. Natural elements 50\u003c\/p\u003e \u003cp\u003e3.1.4. Colors, sounds, light and temperature 53\u003c\/p\u003e \u003cp\u003e3.1.5. Creativity, posture and movement 55\u003c\/p\u003e \u003cp\u003e3.2. Virtual creation environment 59\u003c\/p\u003e \u003cp\u003e3.2.1. Avatars 60\u003c\/p\u003e \u003cp\u003e3.2.2. Inspiring environments 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4. User-Centered Innovation Methods: Design Thinking, Double Diamond, Lean UX and Time to Concept \u003c\/b\u003e\u003cb\u003e67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1. Design Thinking 67\u003c\/p\u003e \u003cp\u003e4.2. The Double Diamond 70\u003c\/p\u003e \u003cp\u003e4.3. Lean UX 71\u003c\/p\u003e \u003cp\u003e4.3.1. Uncertainty linked to innovation 71\u003c\/p\u003e \u003cp\u003e4.3.2. Definition 72\u003c\/p\u003e \u003cp\u003e4.3.3. The Lean UX loop 72\u003c\/p\u003e \u003cp\u003e4.4. The Time to Concept method 74\u003c\/p\u003e \u003cp\u003e4.4.1. An example of the application of Time to Concept method 74\u003c\/p\u003e \u003cp\u003e4.4.2. Managing innovation projects in Time to Concept 76\u003c\/p\u003e \u003cp\u003e4.4.3. The six principles of the Time to Concept method 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5. Some Creative Problem-Solving Methods: TRIZ, C-K, CPS, Design Sprint \u003c\/b\u003e\u003cb\u003e83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1. The TRIZ method 83\u003c\/p\u003e \u003cp\u003e5.2. The C-K theory 85\u003c\/p\u003e \u003cp\u003e5.3. Creative Problem Solving 86\u003c\/p\u003e \u003cp\u003e5.4. Design Sprint 87\u003c\/p\u003e \u003cp\u003e5.5. Lateral thinking 89\u003c\/p\u003e \u003cp\u003e5.6. Synectics 91\u003c\/p\u003e \u003cp\u003e5.7. Detour techniques 92\u003c\/p\u003e \u003cp\u003e5.8. Discovery matrices 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6. All-Terrain Ideation Techniques: Brainstorming, Brainwriting, Brainsketching, Bodystorming and Immersive-Storming \u003c\/b\u003e\u003cb\u003e95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1. Brainstorming 95\u003c\/p\u003e \u003cp\u003e6.2. Brainwriting 97\u003c\/p\u003e \u003cp\u003e6.3. Brainsketching 98\u003c\/p\u003e \u003cp\u003e6.4. Bodystorming 99\u003c\/p\u003e \u003cp\u003e6.5. Immersive-storming 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7. Immersive Tools for Every Innovative Situation \u003c\/b\u003e\u003cb\u003e103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1. Design in virtual reality 103\u003c\/p\u003e \u003cp\u003e7.1.1. The natural gesture 103\u003c\/p\u003e \u003cp\u003e7.1.2. Links with CAD 105\u003c\/p\u003e \u003cp\u003e7.1.3. Comparison of sketching tools 106\u003c\/p\u003e \u003cp\u003e7.2. Co-design in virtual reality 108\u003c\/p\u003e \u003cp\u003e7.2.1. Information capture in virtual reality 109\u003c\/p\u003e \u003cp\u003e7.2.2. Asymmetrical collaboration 110\u003c\/p\u003e \u003cp\u003e7.2.3. Affordances and constraints for immersive-storming 112\u003c\/p\u003e \u003cp\u003e7.3. Types of immersive applications for creativity 114\u003c\/p\u003e \u003cp\u003e7.4. Choosing the right creativity tools 118\u003c\/p\u003e \u003cp\u003e7.5. Immersive tools for innovation project stages 120\u003c\/p\u003e \u003cp\u003e7.5.1. Immersive technologies and Design Thinking 121\u003c\/p\u003e \u003cp\u003e7.5.2. Immersive technologies and Lean Startup 123\u003c\/p\u003e \u003cp\u003e7.5.3. Immersive technologies and Time to Concept 124\u003c\/p\u003e \u003cp\u003e7.5.4. Immersive technologies and the creative process 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8. A Successful Immersive Experience for More Creativity \u003c\/b\u003e\u003cb\u003e129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1. The experience of immersed users 129\u003c\/p\u003e \u003cp\u003e8.1.1. Drawing inspiration from reality 130\u003c\/p\u003e \u003cp\u003e8.1.2. A future standardization 130\u003c\/p\u003e \u003cp\u003e8.1.3. User support 131\u003c\/p\u003e \u003cp\u003e8.1.4. Physical space planning 133\u003c\/p\u003e \u003cp\u003e8.1.5. The psychological dimensions of the user experience 134\u003c\/p\u003e \u003cp\u003e8.2. The creative’s user experience 135\u003c\/p\u003e \u003cp\u003e8.2.1. The Creative Support Index 135\u003c\/p\u003e \u003cp\u003e8.2.2. The design of tools for ideation 136\u003c\/p\u003e \u003cp\u003eConclusion 139\u003c\/p\u003e \u003cp\u003eReferences 141\u003c\/p\u003e \u003cp\u003eIndex 159\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-ISTE","offers":[{"title":"Brand New","offer_id":52446783176984,"sku":"9781786307705","price":122.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781786307705.jpg?v=1785113485","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/immersive-technologies-to-accelerate-innovation-how-virtual-and-augmented-reality-enables-the-co-creation-of-concepts-hardback-9781786307705","provider":"Freshly Printed Books","version":"1.0","type":"link"}