{"product_id":"ideas-dont-die-companies-do-future-proof-your-business-by-creating-an-ideas-obsessed-enterprise-hardback-9781394299713","title":"Ideas Don't Die. Companies Do.; Future-proof your business by creating an ideas-obsessed enterprise (Hardback) 9781394299713","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eIdeas Don't Die. Companies Do.\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFuture-proof your business by creating an ideas-obsessed enterprise\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eHari Abburi (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394299713, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 10 July 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.1 x 16 x 3.1 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eRethink ideas as the real value to the future of your business in a technology-world where knowledge is increasingly a commodity\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eIdeas Don’t Die. Companies Do\u003c\/i\u003e. renowned voice on disruptive agility and executive Hari Abburi delivers an insightful framework for leaders to future proof their companies by creating an idea obsessed enterprise. In the book, you’ll learn why ideas are more important than customers to disrupt the industry and marketplace.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eThe author explains how to distinguish between ideas that are truly original and those that require strategic execution to differentiate them from other choices on the market. He offers key insights into how to glean information from other companies who have worked with the idea and how to apply that knowledge to your firm’s own idea.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplanations of the “idea moat” that creates exponential value at one company as opposed to another that uses similar ideas\u003c\/li\u003e \u003cli\u003eCompelling answers to questions about idea timing, and why ideas that failed a few years ago can be successful today\u003c\/li\u003e \u003cli\u003eHow to shift your company’s focus from thinking customers to thinking ideas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003ePerfect for managers, executives, entrepreneurs, founders, and other business leaders, \u003ci\u003eIdeas Don’t Die. Companies Do.\u003c\/i\u003e will also benefit product team leaders and other innovators with a desire to bring new and exciting ideas to the market.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eOpening Note: Where Your Idea Goes to Die. and Eventually Your Company vii\u003c\/p\u003e \u003cp\u003eIntroduction: From the Speed of the Customer to the Speed of the Idea xxiii\u003c\/p\u003e \u003cp\u003eChapter 1 Thinking on the Edges 1\u003c\/p\u003e \u003cp\u003eChapter 2 Courage to Build Unnatural or Dissimilar Capabilities 47\u003c\/p\u003e \u003cp\u003eChapter 3 Moving Intelligence 103\u003c\/p\u003e \u003cp\u003eChapter 4 The Three Principles of Exponentiality 153\u003c\/p\u003e \u003cp\u003eChapter 5 Becoming an Ideas Leader 201\u003cbr\u003e\u003cbr\u003e Acknowledgements 221\u003cbr\u003e\u003cbr\u003e Notes 223\u003cbr\u003e\u003cbr\u003e Index 231\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52509177676056,"sku":"9781394299713","price":21.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394299713.jpg?v=1786496278","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ideas-dont-die-companies-do-future-proof-your-business-by-creating-an-ideas-obsessed-enterprise-hardback-9781394299713","provider":"Freshly Printed Books","version":"1.0","type":"link"}