{"product_id":"how-to-start-run-and-stay-in-business-the-nuts-and-bolts-guide-to-turning-your-business-dream-into-a-reality-paperback-softback-9780471671848","title":"How to Start, Run, and Stay in Business; The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality (Paperback \/ softback) 9780471671848","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHow to Start, Run, and Stay in Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGregory F. Kishel (Author), Patricia Gunter Kishel (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471671848, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 June 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e22.9 x 15.2 x 2.2 cm, 0.349 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA new 25th anniversary update of the entrepreneur's bible\u003cbr\u003e \u003cbr\u003e For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run \u0026amp; Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.\u003cbr\u003e \u003cbr\u003e Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:\u003cbr\u003e * Preparing a business plan\u003cbr\u003e * Finding the right location\u003cbr\u003e * Deciding on an ownership structure\u003cbr\u003e * Record keeping and taxes\u003cbr\u003e * Financing and capital\u003cbr\u003e * Inventory and distribution\u003cbr\u003e * Hiring and staffing\u003cbr\u003e * Managing and motivating people\u003cbr\u003e * Marketing and promotions\u003cbr\u003e * Risk management\u003cbr\u003e * And much more\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run \u0026amp; Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e1 Getting Started 1\u003c\/p\u003e \u003cp\u003eWhat’s in It for Me? \/ Do I Have What It Takes? \/ Goal Setting \/ What Kind of Business? \/ Starting versus Buying a Business \/ Checklist for Going into Business\u003c\/p\u003e \u003cp\u003e2 Preparing Your Business Plan 17\u003c\/p\u003e \u003cp\u003eWhen to Use a Business Plan \/ The Plan \/ Planning Resources \/ Guidelines for Successful Planning \/ Planning Checklist\u003c\/p\u003e \u003cp\u003e3 Determining the Best Location 29\u003c\/p\u003e \u003cp\u003eChoosing the Community \/ Choosing the Site \/ The Environment \/ Making a Traffic Count \/ Geographic Information Systems Mapping \/ Rating the Site\u003c\/p\u003e \u003cp\u003e4 Your Building 41\u003c\/p\u003e \u003cp\u003eLooks \/ Livability \/ Layout \/ Amenities \/ Rating Your Building\u003c\/p\u003e \u003cp\u003e5 Structuring the Business 50\u003c\/p\u003e \u003cp\u003eSole Proprietorship \/ Partnership \/ Corporation \/ Limited-Liability Company \/ Government Regulation \/ Structuring the Business Checklist\u003c\/p\u003e \u003cp\u003e6 Recordkeeping and Taxes 72\u003c\/p\u003e \u003cp\u003eThe Value of Good Records \/ Recordkeeping Systems \/ Taxes \/ Tax-Related Decisions \/ Recordkeeping and Taxes Checklist\u003c\/p\u003e \u003cp\u003e7 Financial Statements 84\u003c\/p\u003e \u003cp\u003eSummarizing Financial Data \/ The Importance of Financial Statements \/ The Balance Sheet \/ The Income Statement \/ Interpreting Financial Data \/ Financial Ratio Checklist\u003c\/p\u003e \u003cp\u003e8 Obtaining Capital 95\u003c\/p\u003e \u003cp\u003eDetermining Your Initial Investment \/ Sources of Capital \/ Venture-Capital and Angel Resources \/ SBA Business Plan Questionnaire \/ Financing Checklist\u003c\/p\u003e \u003cp\u003e9 Inventory and Distribution 116\u003c\/p\u003e \u003cp\u003eControlling Your Inventory \/ The Optimum Level of Inventory \/ Merchandise Turnover \/ Universal Product Codes \/ Just-in-Time Management \/ Inventory Shrinkage \/ Managing Your Distribution Network \/ Inventory and Distribution Checklist\u003c\/p\u003e \u003cp\u003e10 Setting the Price 130\u003c\/p\u003e \u003cp\u003ePricing and Customers \/ Pricing and Competition \/ Pricing and the Economy \/ Pricing and Profit \/ Pricing Methods \/ More about Markups \/ Pricing Strategy \/ Pricing Strategy Checklist\u003c\/p\u003e \u003cp\u003e11 Staffing 141\u003c\/p\u003e \u003cp\u003eAnalyze Each Job \/ Prepare Job Descriptions \/ Check Recruitment Sources \/ Use Application Forms \/ Conduct Interviews \/ Verify Information \/ Make the Hiring Decision \/ Outsourcing \/ Staffing Checklist\u003c\/p\u003e \u003cp\u003e12 Managing and Motivating 157\u003c\/p\u003e \u003cp\u003eDeveloping Your Own Management Style \/ Knowing When to Delegate \/ Finding Ways to Motivate \/ Developing a Corporate Culture \/ Running an Ethical Business \/ Leadership Checklist\u003c\/p\u003e \u003cp\u003e13 Developing Your Promotional Strategy 169\u003c\/p\u003e \u003cp\u003eAdvertising \/ Publicity \/ Public Relations Resources \/ Preparing an Advertising Budget \/ Promotional Strategy Checklist\u003c\/p\u003e \u003cp\u003e14 Selling and Servicing 191\u003c\/p\u003e \u003cp\u003eA Positive Approach to Selling \/ Maintaining Good Customer Relations \/ Staying Organized \/ Customer Service Checklist\u003c\/p\u003e \u003cp\u003e15 Safeguarding Your Business 205\u003c\/p\u003e \u003cp\u003eRisk Management \/ Types of Insurance Coverage \/ Recognizing Warning Signals \/ Insurance Checklist\u003c\/p\u003e \u003cp\u003e16 International Marketing 218\u003c\/p\u003e \u003cp\u003eWhy Go Global? \/ Evaluating Foreign Markets \/ Utilizing Market Research Data: Secondary versus Primary Data \/ Sources of Information \/ Choosing Your Entry Strategy \/ International Marketing Checklist\u003c\/p\u003e \u003cp\u003e17 Franchising 234\u003c\/p\u003e \u003cp\u003eThe Definition of Franchising \/ The Price \/ The Advantages and Disadvantages of Franchising \/ The Franchise Agreement \/ How to Find Franchise Opportunities \/ Evaluating a Franchise \/ Franchising Checklist\u003c\/p\u003e \u003cp\u003e18 Getting Help 245\u003c\/p\u003e \u003cp\u003eSources of Outside Help \/ Accountants \/ Advertising Agencies \/ Attorneys \/ Bankers \/ Chambers of Commerce \/ Colleges and Universities \/ Government Agencies \/ Insurance Agents \/ Libraries \/ Management and Marketing Consultants \/ Temporary Help Services \/ Trade Associations \/ Website Designers\/Managers \/ Publications \/ SBA Field Offices \/ Small Business Development Centers (SBDCs) \/ Small Business Resource Websites\u003c\/p\u003e \u003cp\u003eIndex 275\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298027368728,"sku":"9780471671848","price":14.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471671848.jpg?v=1781731591","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/how-to-start-run-and-stay-in-business-the-nuts-and-bolts-guide-to-turning-your-business-dream-into-a-reality-paperback-softback-9780471671848","provider":"Freshly Printed Books","version":"1.0","type":"link"}