{"product_id":"how-to-sell-when-nobodys-buying-and-how-to-sell-even-more-when-they-are-hardback-9780470504895","title":"How To Sell When Nobody's Buying; (And How to Sell Even More When They Are) (Hardback) 9780470504895","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHow To Sell When Nobody's Buying\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003e(And How to Sell Even More When They Are)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDave Lakhani (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470504895, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 3 July 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e21.8 x 14.7 x 2.3 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe most effective sales strategies for tough economic times\u003c\/p\u003e \u003cp\u003eToday's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they \u003ci\u003edo\u003c\/i\u003e want to buy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow to Sell When Nobody's Buying\u003c\/i\u003e is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures effective, simple strategies for selling in tough economic times\u003c\/li\u003e \u003cli\u003eOffers free or low-cost prospecting tools that bring in customers by the herd\u003c\/li\u003e \u003cli\u003eIncludes case studies from top salespeople that reveal new ways to bring in customers\u003c\/li\u003e \u003cli\u003eFrom sales guru Dave Lakhani, author of \u003ci\u003ePersuasion, Subliminal Persuasion,\u003c\/i\u003e and \u003ci\u003eThe Power of an Hour\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThese days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn \u003ci\u003eHow to Sell When Nobody's Buying\u003c\/i\u003e.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eChapter 0 Quick Start: How to Sell More Right Now 1\u003c\/p\u003e \u003cp\u003eChapter 1 Get Real and Get Focused 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSLUMP BUSTER: AN INTERVIEW WITH SCOTT MARKER 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Get Visible: You Have to Be Seen to Sell 33\u003c\/p\u003e \u003cp\u003eChapter 3 Get Connected: How to Find Buyers Who Are Ready to Buy Now 49\u003c\/p\u003e \u003cp\u003eChapter 4 Get Digital and Get Off the Road: Sell to Buyers at Their Desks from Yours 63\u003c\/p\u003e \u003cp\u003eChapter 5 Get Creative: Open New Doors in New Ways 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSLUMP BUSTER: AN INTERVIEW WITH TODD CARLSON 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Get Persuasive: Understand Buyer Psychology to Sell More Now 95\u003c\/p\u003e \u003cp\u003eChapter 7 Get Paid: Getting More Out of Every Sale 107\u003c\/p\u003e \u003cp\u003eChapter 8 Get Leverage: The Art of Mass Influence 115\u003c\/p\u003e \u003cp\u003eChapter 9 Get Them Selling: In Economic Slumps, Good Sales Managers Earn Their Pay 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSLUMP BUSTER: FOR SALES MANAGERS AND CEOS: AN INTERVIEW WITH DWAYNE SPEAGLE 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Final Thoughts 139\u003c\/p\u003e \u003cp\u003eAfterword: An Interview with Matt Hoover, Winner of NBC’s The Biggest Loser and Olympic Hopeful 143\u003c\/p\u003e \u003cp\u003eContributing Author Essays 159\u003c\/p\u003e \u003cp\u003eHow to Sell More Using Social Media \u003ci\u003eDr. Rachna Jain\u003c\/i\u003e 161\u003c\/p\u003e \u003cp\u003eDisruptive Excellence \u003ci\u003eRay Cronise\u003c\/i\u003e 185\u003c\/p\u003e \u003cp\u003eHow to Effectively Use Facebook to Find Your Ideal Work, Build Your Brand, and Increase Your Sales 197\u003cbr\u003e\u003ci\u003eMari Smith\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHow to Sell Real Estate in a Tough Market and Grow Your Business Year after Year at the Same Time 211\u003cbr\u003e\u003ci\u003eCraig Ernst\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBibliography 223\u003c\/p\u003e \u003cp\u003eAbout the Author 227\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e \u003cp\u003eExclusive Free Video Training Offer 239\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276328956184,"sku":"9780470504895","price":15.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470504895_151322.jpg?v=1781366768","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/how-to-sell-when-nobodys-buying-and-how-to-sell-even-more-when-they-are-hardback-9780470504895","provider":"Freshly Printed Books","version":"1.0","type":"link"}