{"product_id":"how-to-promote-publicize-and-advertise-your-growing-business-getting-the-word-out-without-spending-a-fortune-paperback-softback-9780471551935","title":"How to Promote, Publicize, and Advertise Your Growing Business; Getting the Word Out without Spending a Fortune (Paperback \/ softback) 9780471551935","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHow to Promote, Publicize, and Advertise Your Growing Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGetting the Word Out without Spending a Fortune\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKim Baker (Author), Sunny Baker (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471551935, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 21 April 1992\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e25.4 x 17.9 x 2.3 cm, 0.59 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBuilds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePartial table of contents:\u003cbr\u003e \u003cbr\u003e Marketing Communications: Creating Your Company's Voice to theWorld.\u003cbr\u003e \u003cbr\u003e Advertising: Making It from Message to Media Without aMigraine.\u003cbr\u003e \u003cbr\u003e Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition.\u003cbr\u003e \u003cbr\u003e Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results.\u003cbr\u003e \u003cbr\u003e The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs.\u003cbr\u003e \u003cbr\u003e Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late.\u003cbr\u003e \u003cbr\u003e The Marketing Communications Glossary.\u003cbr\u003e \u003cbr\u003e Useful References.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293507678488,"sku":"9780471551935","price":14.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471551935.jpg?v=1781643279","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/how-to-promote-publicize-and-advertise-your-growing-business-getting-the-word-out-without-spending-a-fortune-paperback-softback-9780471551935","provider":"Freshly Printed Books","version":"1.0","type":"link"}