{"product_id":"how-to-persuade-people-who-dont-want-to-be-persuaded-get-what-you-want-every-time-hardback-9780471647973","title":"How to Persuade People Who Don't Want to be Persuaded; Get What You Want -- Every Time! (Hardback) 9780471647973","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHow to Persuade People Who Don't Want to be Persuaded\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGet What You Want -- Every Time!\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoel Bauer (Author), Dean E. Carter (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471647973, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 2 July 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.4 x 16 x 2.8 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe art of persuasion as taught by one of the world's most sought-after speakers and pitchmen\u003cbr\u003e In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind \"The Fright Challenge,\" \"The Transformation Mechanism,\" and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.\u003cbr\u003e Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as \"undoubtedly the chairman of the board\" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e1 Draw in the Listener 1\u003c\/p\u003e \u003cp\u003e2 Change the Moment 13\u003c\/p\u003e \u003cp\u003e3 The Transformation Mechanism 22\u003c\/p\u003e \u003cp\u003e4 The Body Metaphor 40\u003c\/p\u003e \u003cp\u003e5 The Paper Metaphor 53\u003c\/p\u003e \u003cp\u003e6 The Quick Pitch Opening 66\u003c\/p\u003e \u003cp\u003e7 The Quick Pitch Body 78\u003c\/p\u003e \u003cp\u003e8 The Slogan Pitch 90\u003c\/p\u003e \u003cp\u003e9 Convince with Samples 101\u003c\/p\u003e \u003cp\u003e10 The Power of Free 112\u003c\/p\u003e \u003cp\u003e11 The Power of Gifts 125\u003c\/p\u003e \u003cp\u003e12 Solid Proof 133\u003c\/p\u003e \u003cp\u003e13 Dynamic Clarity 150\u003c\/p\u003e \u003cp\u003e14 Be Distinct 159\u003c\/p\u003e \u003cp\u003e15 Overcome Resistance 176\u003c\/p\u003e \u003cp\u003e16 The Look 186\u003c\/p\u003e \u003cp\u003e17 The Platform Pitch 197\u003c\/p\u003e \u003cp\u003e18 The Mechanism Emergency Kit 213\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e \u003cp\u003eAbout the Authors 241\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52502988652824,"sku":"9780471647973","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471647973_140649.jpg?v=1786322600","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/how-to-persuade-people-who-dont-want-to-be-persuaded-get-what-you-want-every-time-hardback-9780471647973","provider":"Freshly Printed Books","version":"1.0","type":"link"}