{"product_id":"how-to-market-advertise-and-promote-your-business-or-service-in-your-own-backyard-paperback-softback-9780470258217","title":"How to Market, Advertise and Promote Your Business or Service in Your Own Backyard (Paperback \/ softback) 9780470258217","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHow to Market, Advertise and Promote Your Business or Service in Your Own Backyard\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eTom C. Egelhoff (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470258217, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 June 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.336 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCreate a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in \u003ci\u003eHow to Market, Advertise and Promote Your Business or Service in Your Own Backyard\u003c\/i\u003e. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eForeword Mike Reilly.\u003c\/i\u003e  \u003cp\u003e\u003ci\u003ePreface: Why You Need This Book.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAcknowledgments.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntroduction: Small Town 101.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Small Town Marketing Plan.\u003c\/p\u003e \u003cp\u003eChapter 2 Step 1: Business Resume: Who Are You?\u003c\/p\u003e \u003cp\u003eChapter 3 Step 2: SWOT?\u003c\/p\u003e \u003cp\u003eChapter 4 Step 3: Sales Forecasting.\u003c\/p\u003e \u003cp\u003eChapter 5 Step 4: Who and Where Are Your Customers?\u003c\/p\u003e \u003cp\u003eChapter 6 Step 5: How to Create Your Plan and Make It Work.\u003c\/p\u003e \u003cp\u003eChapter 7 Step 6: How to Position Your Business.\u003c\/p\u003e \u003cp\u003eChapter 8 How to Create an Advertising Plan in Your Own Backyard.\u003c\/p\u003e \u003cp\u003eChapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It?\u003c\/p\u003e \u003cp\u003eChapter 10 Step 8: Design a Marketing Calendar.\u003c\/p\u003e \u003cp\u003eChapter 11 Step 9: Execute Your Plan.\u003c\/p\u003e \u003cp\u003eChapter 12 Step 10: Is Your Plan Working?\u003c\/p\u003e \u003cp\u003eChapter 13 Small Town Success Principles.\u003c\/p\u003e \u003cp\u003eChapter 14 Small Town Advertising.\u003c\/p\u003e \u003cp\u003eChapter 15 Small Town Promotion.\u003c\/p\u003e \u003cp\u003eChapter 16 Home-Based Marketing Success Principles.\u003c\/p\u003e \u003cp\u003eSmall Business Marketing and Advertising Ideas, Tips, and Tricks.\u003c\/p\u003e \u003cp\u003eSome Final Thoughts.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52257257849112,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470258217.jpg?v=1781278090","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/how-to-market-advertise-and-promote-your-business-or-service-in-your-own-backyard-paperback-softback-9780470258217","provider":"Freshly Printed Books","version":"1.0","type":"link"}