{"product_id":"how-did-i-get-here-the-ascent-of-an-unlikely-ceo-hardback-9780470631492","title":"How Did I Get Here?; The Ascent of an Unlikely CEO (Hardback) 9780470631492","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHow Did I Get Here?\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Ascent of an Unlikely CEO\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTony Hawk (Author), Pat Hawk (With)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470631492, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 October 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages, Photos: 0 B\u0026amp;W, 0 Color\u003cbr\u003e23.1 x 15.5 x 2 cm, 0.42 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... entertaining review of his entrepreneurial endeavours.\" (\u003ci\u003eBusiness Life,\u003c\/i\u003e December 2010)\u003c\/p\u003e \u003cp\u003e\"This is no sham celebrity business book... packed with lessons for entrepreneurs.\" (\u003ci\u003eDirector,\u003c\/i\u003e December 2010)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe most famous skateboarder ever shares the business secrets to his success!\u003c\/b\u003e  \u003cp\u003eHe's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.\u003c\/p\u003e \u003cp\u003eMoving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.\u003c\/p\u003e \u003cp\u003eFilled with Tony's typical modesty and humor, \u003ci\u003eHow Did I Get Here?\u003c\/i\u003e tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.\u003c\/p\u003e \u003cp\u003eGet the inside story of Tony Hawk beyond the skateboard as he answers the question: \u003ci\u003eHow Did I Get Here?\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eCredits xv\u003c\/p\u003e \u003cp\u003eChapter 1 Toucan Sam Teaches Me a Lesson 1\u003cbr\u003eThe day I knew it was time to take control\u003c\/p\u003e \u003cp\u003eChapter 2 Building a Better Birdhouse 9\u003cbr\u003eThe birth and near-death of our first business\u003c\/p\u003e \u003cp\u003eChapter 3 Hey Kid, Want to Buy a Hoodie? 21\u003cbr\u003eRisking our homes to make T-shirts and hats\u003c\/p\u003e \u003cp\u003eChapter 4 “Is Tony Hawk a Real Person?” 33\u003cbr\u003eFrom motion capture to gaming franchise\u003c\/p\u003e \u003cp\u003eChapter 5 What the Hell is a HuckJam? 45\u003cbr\u003eInnovation and improvisation on a million-dollar ramp\u003c\/p\u003e \u003cp\u003eChapter 6 “Extreme” is a Four-Letter Word 63\u003cbr\u003e“This is how we do it in our world”\u003c\/p\u003e \u003cp\u003eChapter 7 The Denim Debacle 75\u003cbr\u003eSome business ideas that didn’t quite fly\u003c\/p\u003e \u003cp\u003eChapter 8 Final Cut 83\u003cbr\u003eThe key to image control: get your own editing bay\u003c\/p\u003e \u003cp\u003eChapter 9 Hashtag is Not a Death-Metal Band 97\u003cbr\u003eReaching out through tweets, apps, and satrad\u003c\/p\u003e \u003cp\u003eChapter 10 How to Never Get a Movie Made 113\u003cbr\u003eHollywood will break your heart, or at least piss you off\u003c\/p\u003e \u003cp\u003eChapter 11 Stinky Diapers in First Class 123\u003cbr\u003eHow to balance travel and family: bring ’em\u003c\/p\u003e \u003cp\u003eChapter 12 Giving Back 153\u003cbr\u003eFamily, friends, Regis, and a very smart fifth-grader help me build a charity\u003c\/p\u003e \u003cp\u003eAcknowledgments 165\u003c\/p\u003e \u003cp\u003eIndex 175\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472077025560,"sku":"9780470631492","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470631492.jpg?v=1785716198","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/how-did-i-get-here-the-ascent-of-an-unlikely-ceo-hardback-9780470631492","provider":"Freshly Printed Books","version":"1.0","type":"link"}