{"product_id":"hooked-how-leaders-connect-engage-and-inspire-with-storytelling-paperback-softback-9781118637623","title":"Hooked; How Leaders Connect, Engage and Inspire with Storytelling (Paperback \/ softback) 9781118637623","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHooked\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Leaders Connect, Engage and Inspire with Storytelling\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGabrielle Dolan (Author), Yamini Naidu (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118637623, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 September 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e21.3 x 14 x 1.3 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eHow to use storytelling to move people to action\u003c\/b\u003e \u003cp\u003eIn today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.\u003c\/p\u003e \u003cp\u003eDry facts and data fade from memory over time, but an engaging story is difficult to forget. In \u003ci\u003eHooked\u003c\/i\u003e, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers proven advice on telling engaging, inspiring stories\u003c\/li\u003e \u003cli\u003eIncludes real-world examples and case studies of what to do and not to do\u003c\/li\u003e \u003cli\u003eFeatures tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor CEOs and other business leaders who need to communicate more effectively and persuasively, \u003ci\u003eHooked\u003c\/i\u003e offers effective techniques and valuable guidance.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the authors vii\u003c\/p\u003e \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e1 What is business storytelling? 1\u003c\/p\u003e \u003cp\u003e2 The importance of business storytelling 15\u003c\/p\u003e \u003cp\u003e3 Business storytelling styles 35\u003c\/p\u003e \u003cp\u003e4 Crafting your stories 47\u003c\/p\u003e \u003cp\u003e5 Making your stories shine 87\u003c\/p\u003e \u003cp\u003e6 Practising and delivering stories 107\u003c\/p\u003e \u003cp\u003e7 Secret storytelling business 119\u003c\/p\u003e \u003cp\u003e8 Getting your stories out there 133\u003c\/p\u003e \u003cp\u003e9 Implementing storytelling into your organisation 155\u003c\/p\u003e \u003cp\u003e10 Giving it a go 181\u003c\/p\u003e \u003cp\u003eStory index 183\u003c\/p\u003e \u003cp\u003eIndex 185\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52475002388760,"sku":"9781118637623","price":12.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118637623.jpg?v=1785803189","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/hooked-how-leaders-connect-engage-and-inspire-with-storytelling-paperback-softback-9781118637623","provider":"Freshly Printed Books","version":"1.0","type":"link"}