{"product_id":"hollywoods-overseas-campaign-the-north-atlantic-movie-trade-1920-1950-hardback-9780521415668","title":"Hollywood's Overseas Campaign; The North Atlantic Movie Trade, 1920–1950 (Hardback) 9780521415668","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHollywood's Overseas Campaign\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe North Atlantic Movie Trade, 1920–1950\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eIan Jarvie (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521415668, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 August 1992\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e496 pages, 16 b\/w illus.\u003cbr\u003e23.6 x 16 x 3.1 cm, 0.97 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Jarvie has written a book which fills a major gap in our knowledge...an important contribution to our understanding of the history of this medium.\"  Richard Paterson, Journal of Communication\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920–1950, this book shows how well-organised and effective the American industry was overseas. It addresses Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of tables and figures\u003cbr\u003e Preface\u003cbr\u003e General introduction\u003cbr\u003e Part I. A Small Market - Canada: 1. The White Report and the trial of Famous Players, 1932\u003cbr\u003e 2. Before the White Report, 1920–1930\u003cbr\u003e 3. After the White Report, 1932–1950\u003cbr\u003e Part II. America's Biggest Foreign Market: The United Kingdom: 4. The road to a British quota system, 1920–1927\u003cbr\u003e 5. Trade policy, politics and the 1938 act, 1928–1938\u003cbr\u003e 6. War and currency crisis, 1939–1945\u003cbr\u003e 7. Trial of strength: Hollywood's boycott of the British market, 1947–1948\u003cbr\u003e 8. Postwar measures: the boycott and its aftermath, 1945–1950\u003cbr\u003e Part III. The US Motion Picture Industry and its Overseas System: 9. The MPPDA and the beginnings of organization, 1920–1922\u003cbr\u003e 10. Machinery without policy, 1923–1932\u003cbr\u003e 11. The system in operation, 1933–1941\u003cbr\u003e 12. Protecting the system in wartime, 1942–1945\u003cbr\u003e 13. Adapting the system to peace, 1945–1950\u003cbr\u003e Epilogue\u003cbr\u003e References\u003cbr\u003e Filmography\u003cbr\u003e Index of names\u003cbr\u003e Index of subjects.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Films, cinema [\u003ca title=\"See our other books on Films, cinema\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Films,%20cinema%20%5BAPF%5D%22\"\u003eAPF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46007258611992,"sku":"9780521415668","price":92.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521415668_ffc6a60d-88f5-4a99-99c2-aea35497de5e.gif?v=1691381363","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/hollywoods-overseas-campaign-the-north-atlantic-movie-trade-1920-1950-hardback-9780521415668","provider":"Freshly Printed Books","version":"1.0","type":"link"}