{"product_id":"hidden-hunger-gender-and-the-politics-of-smarter-foods-paperback-softback-9780801478598","title":"Hidden Hunger; Gender and the Politics of Smarter Foods (Paperback \/ softback) 9780801478598","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHidden Hunger\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGender and the Politics of Smarter Foods\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAya Hirata Kimura (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780801478598\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 February 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages, 10 tables, 8 charts, 1 line drawing - 10 Tables, unspecified\u003cbr\u003e23.5 x 15.5 x 1.4 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Drawing upon theoretical foundations in feminist food studies, agrofood studies, and science and technology studies, Kimura constructs a nuanced critique of the discourses and practices that constitute the focus on micronutrient deficiencies as the primary problem of hunger and malnutrition in the developing world. She raises crucial questions about how casting the problem of hidden hunger as a technical matter requiring expert intervention has simultaneously brought attention to women as innocent victims of nutritional ignorance, shamed them for not providing proper nourishment for their children, and silenced their ability to contribute their perspectives despite their intimate knowledge of the experiences of malnutrition and the daily challenges of feeding their families.\" —Jessica Loyer,Graduate Journal of Food Studies\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eFor decades, NGOs targeting world hunger focused on ensuring that adequate quantities of food were being sent to those in need. \u003c\/b\u003eIn the 1990s, the international food policy community turned its focus to the \"hidden hunger\" of micronutrient deficiencies, a problem that resulted in two scientific solutions: fortification, the addition of nutrients to processed foods, and biofortification, the modification of crops to produce more nutritious yields. This hidden hunger was presented as a scientific problem to be solved by \"experts\" and scientifically engineered smart foods rather than through local knowledge, which was deemed unscientific and, hence, irrelevant. \u003c\/p\u003e \u003cp\u003eIn Hidden Hunger, Aya Hirata Kimura explores this recent emphasis on micronutrients and smart foods within the international development community and, in particular, how the voices of women were silenced despite their expertise in food purchasing and preparation. Kimura grounds her analysis in case studies of attempts to enrich and market three basic foods—rice, wheat flour, and baby food—in Indonesia. She shows the power of nutritionism and how its technical focus enhanced the power of corporations as a government partner while restricting public participation in the making of policy for public health and food. She also analyzes the role of advertising to promote fortified foodstuffs and traces the history of Golden Rice, a crop genetically engineered to alleviate vitamin A deficiencies. Situating the recent turn to smart food in Indonesia and elsewhere as part of a long history of technical attempts to solve the Third World food problem, Kimura deftly analyzes the intersection of scientific expertise, market forces, and gendered knowledge to illuminate how hidden hunger ultimately defined women as victims rather than as active agents.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Uncovering Hidden Hunger2. Charismatic Nutrients3. Solving Hidden Hunger with Fortified Food4. Bound by the Global and National: Indonesia's Changing Food Policies5. Building a Healthy Indonesia with Flour, MSG, and Instant Noodles6. Smart Baby Food: Participating in the Market from the Cradle7. Creating Needs for Golden Rice8. Conclusion\u003ci\u003eNotes\u003cbr\u003e References\u003cbr\u003e Index\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cornell University Press","offers":[{"title":"Brand New","offer_id":52744288043288,"sku":"9780801478598","price":24.37,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/hidden-hunger-gender-and-the-politics-of-smarter-foods-paperback-softback-9780801478598","provider":"Freshly Printed Books","version":"1.0","type":"link"}