{"product_id":"herd-how-to-change-mass-behaviour-by-harnessing-our-true-nature-hardback-9780470060360","title":"Herd; How to Change Mass Behaviour by Harnessing Our True Nature (Hardback) 9780470060360","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHerd\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Change Mass Behaviour by Harnessing Our True Nature\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMark Earls (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470060360, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 January 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e23.5 x 16 x 2.7 cm, 0.671 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium…” (\u003ci\u003eThe Guardian,\u003c\/i\u003e March 2007)  \u003cp\u003e\"Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation\" (\u003ci\u003eGulf Business,\u003c\/i\u003e March 2007)\u003c\/p\u003e \u003cp\u003e\"…brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator.\" (\u003ci\u003eSecurities and Investment Review,\u003c\/i\u003e March 2007)\u003c\/p\u003e \u003cp\u003e\"It will change the way you think about marketing.  It will also change the way you think about yourself.\"  (\u003ci\u003eMarketing Direct\u003c\/i\u003e, November 2007) \u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCan you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it.  \u003cp\u003e\u003ci\u003eHerd\u003c\/i\u003e reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.\u003c\/p\u003e \u003cp\u003e\"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual.\"\u003cbr\u003e —Adam Morgan, Founder, Eatbigfish\u003c\/p\u003e \u003cp\u003e\"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?\"\u003cbr\u003e —Ed Keller, CEO, The Keller Fay Group\u003c\/p\u003e \u003cp\u003e\"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now.\"\u003cbr\u003e —David Abraham, EVP, The Learning Channel\u003c\/p\u003e \u003cp\u003e\"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich.\"\u003cbr\u003e —Mark Sherrington, Global Brands Director, SABMiller\u003c\/p\u003e \u003cp\u003e\"Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works.\"\u003cbr\u003e —Russell Davies, Founder, Open Intelligence Agency\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eDedication.  \u003cp\u003eForeword by Russell Davies.\u003c\/p\u003e \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003ePart One: A ‘We-Species’ with an illusion of ‘I’.\u003c\/p\u003e \u003cp\u003e1: The Super-Social Ape.\u003c\/p\u003e \u003cp\u003e2: The Illusion of ‘I’.\u003c\/p\u003e \u003cp\u003e3: ‘I’ vs. ‘Us’.\u003c\/p\u003e \u003cp\u003ePart Two: The Seven Principles of Herd Marketing.\u003c\/p\u003e \u003cp\u003e4: Key Principle No. 1: Interaction.\u003c\/p\u003e \u003cp\u003e5: Key Principle No. 2: Infl uence.\u003c\/p\u003e \u003cp\u003e6: Key Principle No. 3: Us-Talk.\u003c\/p\u003e \u003cp\u003e7: Key Principle No. 4: Just Believe.\u003c\/p\u003e \u003cp\u003e8: Key Principle No. 5: (Re-)Light the Fire.\u003c\/p\u003e \u003cp\u003e9: Key Principle No. 6: Co-Creativity.\u003c\/p\u003e \u003cp\u003e10: Key Principle No. 7: Letting Go.\u003c\/p\u003e \u003cp\u003ePart Three: Making Sense of the Herd.\u003c\/p\u003e \u003cp\u003e11: Conclusions.\u003c\/p\u003e \u003cp\u003ePostscript.\u003c\/p\u003e \u003cp\u003eAnd it’s goodnight from him . . . .\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52501092565272,"sku":"9780470060360","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470060360.jpg?v=1786209667","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/herd-how-to-change-mass-behaviour-by-harnessing-our-true-nature-hardback-9780470060360","provider":"Freshly Printed Books","version":"1.0","type":"link"}