{"product_id":"heartland-how-to-build-companies-as-strong-as-countries-hardback-9780471499367","title":"Heartland; How to Build Companies as Strong as Countries (Hardback) 9780471499367","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHeartland\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Build Companies as Strong as Countries\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMark C. Scott (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471499367, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 May 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.4 x 16 x 2.3 cm, 0.482 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"a bold and original book ...lucid, lively and shot through with absorbing ideas\". (Financial Times, 15th August 2001)\u003cbr\u003e \u003cbr\u003e \"...well argued...\" (Sunday Times 23 December 2001)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA revolutionary new approach to managing transnational corporations\u003cbr\u003e In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national communities that make up a global firm into a cohesive global society, or \"corporate state.\" And he provides advice and guidance on how to apply those principles in the development of an unbeatable transnational competitor.\u003cbr\u003e Mark C. Scott (London, UK) is Executive Vice President of Lighthouse Holdings, a global marketing communications group. Prior to joining Lighthouse, Scott was operations director at WPP Group and a consultant to numerous Fortune 500 firms in the United States and Europe.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface: A Map of the Human Heart.\u003cbr\u003e \u003cbr\u003e The Ambivalent Corporation: Global Giant or House of Straw?\u003cbr\u003e \u003cbr\u003e Corporate Schizophrenia: The National Jekyll versus the Global Hyde.\u003cbr\u003e \u003cbr\u003e Creating Societies: The Case of the Nation State.\u003cbr\u003e \u003cbr\u003e State versus Corporation: Identifying the Common Genes.\u003cbr\u003e \u003cbr\u003e The State of the Nation State: Opportunity or Threat?\u003cbr\u003e \u003cbr\u003e Founding the Corporate State: Laying the Philosophical Foundations.\u003cbr\u003e \u003cbr\u003e The Moral Foundation: Answering the Great 'Why?'\u003cbr\u003e \u003cbr\u003e The Selfish Gene: Learning to Think 'Us', Not 'Me, Me, Me...'\u003cbr\u003e \u003cbr\u003e The Identity Game: Answering the Great 'Who Am I?'\u003cbr\u003e \u003cbr\u003e The Origin of Species: The History of History.\u003cbr\u003e \u003cbr\u003e The Restless Spirit: The Perpetual Interrogative.\u003cbr\u003e \u003cbr\u003e Positive Thinking: Things Can Only Get Better.\u003cbr\u003e \u003cbr\u003e Lady Enigma: The Hunger for Forbidden Fruit.\u003cbr\u003e \u003cbr\u003e Differentiation or Death: Fortifying the Heartland of the Firm.\u003cbr\u003e \u003cbr\u003e Selected Bibliography.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293500764440,"sku":"9780471499367","price":52.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471499367.jpg?v=1781642699","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/heartland-how-to-build-companies-as-strong-as-countries-hardback-9780471499367","provider":"Freshly Printed Books","version":"1.0","type":"link"}