{"product_id":"healthy-money-building-the-bank-of-the-future-around-financial-health-data-networks-and-ecosystems-hardback-9781394389940","title":"Healthy Money; Building the Bank of the Future Around Financial Health, Data Networks and Ecosystems (Hardback) 9781394389940","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHealthy Money\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBuilding the Bank of the Future Around Financial Health, Data Networks and Ecosystems\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlastair Campbell (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394389940, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 December 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.1 x 16 x 2.5 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e\"A clear, practical, and long-overdue guide to a powerful idea that the industry has largely overlooked.”\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePaul Cobban, ex Chief Transformation Officer, DBS\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\"Healthy Money is a must-read for anyone serious about transforming financial services for the better.\" \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSimon McNamara ex-CIO RBS \/ NatWest\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow-to guide for incumbent banks to use digital transformation to improve the financial lives of their customers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHealthy Money\u003c\/i\u003e serves as both a polemic and a practical handbook on upgrading banks to be future-relevant. It uniquely integrates customer, technology, and leadership perspectives to build a \"Healthy Money\"-oriented bank, focusing on how banks can transform, with the explicit goal of helping customers run their financial lives effectively.\u003c\/p\u003e \u003cp\u003eWritten by Alastair Campbell, a seasoned executive with over 30 years of international experience in banking and banking advisory, this book delivers insights on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThriving at a time when most growth is going on outside of the incumbent banks\u003c\/li\u003e \u003cli\u003eLeading a shift in focus to drive success through digital customer engagement, and perpetually giving customers more for less\u003c\/li\u003e \u003cli\u003eLeveraging the new realities of the deflationary effect of digital technology\u003c\/li\u003e \u003cli\u003eRedesigning the bank's architecture around a modular, layered and loosely coupled approach that emphasises rich customer IDs and networks, exchange assurance, fungible\/configurable services and personalised experiences\u003c\/li\u003e \u003cli\u003eRemaking services around supporting customers to build and sustain healthy financial lives\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHealthy Money\u003c\/i\u003e is required reading for all executives and professionals at Incumbent banks seeking to reclaim centre stage by fundamentally addressing their most pressing issues in a unified way.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Nature of the Challenge 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Three Mutually Reinforcing Transformations 1\u003c\/p\u003e \u003cp\u003e1.2 Banking in the Post-Bank World 18\u003c\/p\u003e \u003cp\u003e1.3 Case Studies – Digital-Only Exemplars 27\u003c\/p\u003e \u003cp\u003e1.4 Overview of the Three Transformations 31\u003c\/p\u003e \u003cp\u003e1.5 Putting it All Together 57\u003c\/p\u003e \u003cp\u003e1.6 Appendix: Are You a “2030 Probable Winner”? 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Changing Landscape 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Overview: Key Forces Reshaping the Sector 67\u003c\/p\u003e \u003cp\u003e2.2 Modern Financial Lives: Four Archetypes to Consider 70\u003c\/p\u003e \u003cp\u003e2.3 Waves of Digitization: The Era of Digital Engagement 82\u003c\/p\u003e \u003cp\u003e2.4 Technology Trends: Impact of Artificial Intelligence, Digital Assets and New Devices 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Customer Transformation: From Balance Sheet-driven Products to Financial Health-driven Services and Support 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Rethinking the Chief Customer Officer 96\u003c\/p\u003e \u003cp\u003e3.2 Rethinking Financial Health 104\u003c\/p\u003e \u003cp\u003e3.3 Theme 1: Enable Day-to-Day Household Financial Management 109\u003c\/p\u003e \u003cp\u003e3.4 Theme 2: Empower Exchange 124\u003c\/p\u003e \u003cp\u003e3.5 Theme 3: Facilitate Customers’ Financial Networks 132\u003c\/p\u003e \u003cp\u003e3.6 Theme 4: Unblock Accumulation and Decumulation 136\u003c\/p\u003e \u003cp\u003e3.7 Theme 5: Put Customers in Control of their Money, Relationships and Data 162\u003c\/p\u003e \u003cp\u003e3.8 Rethinking Customer Digital Engagement 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Architecture Transformation: From Accounts-based Architecture to Customer’s Graphs, Events and Smart Contracts 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Prisoners of the Architecture 172\u003c\/p\u003e \u003cp\u003e4.2 Theme 1: Loose Coupling 180\u003c\/p\u003e \u003cp\u003e4.3 Theme 2: Customer Graphs and Event Histories 183\u003c\/p\u003e \u003cp\u003e4.4 Theme 3: Configurable Products 200\u003c\/p\u003e \u003cp\u003e4.5 Theme 4: Context-Specific Experiences 202\u003c\/p\u003e \u003cp\u003e4.6 Theme 5: Real-Time Settlement and Accounts 204\u003c\/p\u003e \u003cp\u003e4.7 Summary: The Healthy Money Architectural Layers 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Leadership Transformation From a Customer Inertia Mindset to a Customer Engagement and Renovation Mindset 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Drivers of Incumbency Inertia 210\u003c\/p\u003e \u003cp\u003e5.2 New Realities, New Mindsets 213\u003c\/p\u003e \u003cp\u003e5.3 Theme 1: Perpetually Reassert the Headroom of Unmet Customer Needs 217\u003c\/p\u003e \u003cp\u003e5.4 Theme 2: Ruthlessly Focus on the Multiplier Effects 219\u003c\/p\u003e \u003cp\u003e5.5 Theme 3: Synchronize the Short Term and the Long Term 222\u003c\/p\u003e \u003cp\u003e5.6 Theme 4: Reset the Language to Reflect the Economics of Technology 224\u003c\/p\u003e \u003cp\u003e5.7 Theme 5: Define Revolution Internally, and Evolution Externally 226\u003c\/p\u003e \u003cp\u003e5.8 Putting It All Together 228\u003c\/p\u003e \u003cp\u003eAcknowledgements 241\u003c\/p\u003e \u003cp\u003eAbout the Author 243\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453516771608,"sku":"9781394389940","price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394389940.jpg?v=1785285584","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/healthy-money-building-the-bank-of-the-future-around-financial-health-data-networks-and-ecosystems-hardback-9781394389940","provider":"Freshly Printed Books","version":"1.0","type":"link"}