{"product_id":"happy-meat-the-sadness-and-joy-of-a-paradoxical-idea-paperback-softback-9781503642836","title":"Happy Meat; The Sadness and Joy of a Paradoxical Idea (Paperback \/ softback) 9781503642836","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHappy Meat\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Sadness and Joy of a Paradoxical Idea\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eShyon Baumann (Author), Emily Huddart Kennedy (Author), Josee Johnston (Author), Merin Oleschuk (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781503642836\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 17 June 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages, 5 tables, 1 figure, 8 halftones\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"By foregrounding meat consumption's emotional and cultural contours, \u003ci\u003eHappy Meat\u003c\/i\u003e forces readers to confront entrenched assumptions about food consumption. We mistakenly look to resolve what the authors identify as the meat paradox through education and critique. To escape this paradox, we must understand the contradictions and complexities of meat eating.To do that, I encourage everyone to read this timely book.\"\u003cbr\u003e  —Michael Carolan, Colorado State University \"A fascinating analysis of the manifold ethical contradictions of meat, based on extraordinary data collection as well as extensive qualitative research. Engagingly written, deeply insightful, and thought-provoking, the book is a must-read for scholars and a great choice for students at any level.\"\u003cbr\u003e  —Juliet Schor, Boston College\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eNorth Americans love eating meat. Despite the increased awareness of the meat industry's harms–violence against animals, health problems, and associations with environmental degradation–the rate of meat eating hasn't changed significantly in recent years. Instead, what has emerged is an uncomfortable paradox: a need to square one's values with the behaviors that contradict those values.\u003c\/p\u003e \u003cp\u003eUsing a large-scale, multidimensional, and original dataset, \u003ci\u003eHappy Meat\u003c\/i\u003e explores the thoughts and emotions that underpin our moral decision-making in this meat paradox. Conscientious meat-eaters turn to the notion of \"happy meat\" to make sense of their behaviors by consuming meat they see as more healthy, ethical, and sustainable. Happy meat might be labeled grass fed, free-range, antibiotic free, naturally raised, or humane. The people who produce and consume it, together, make up the complex landscape of conscientious meat-eating in modern Western societies.\u003c\/p\u003e \u003cp\u003eThe discourse of happy meat ultimately may not be a sufficient response to all the critiques of meat eating, rife as it is with contradictions. However, it offers a powerful case for understanding how moral boundaries and notions of the 'good eater' are constructed through negotiations of values, identity, and status.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: How did Meat Become \"\u003cbr\u003eHappy\"\u003cbr\u003e?\u003cbr\u003e  I. Situating Happy Meat\u003cbr\u003e  1. Exploring the Ethical Meatscape\u003cbr\u003e  2. No Reservations? The Complicated Case of Regular (but Conflicted) Meat-Eating\u003cbr\u003e  II. The Emotions of Eating Meat\u003cbr\u003e  3. Meat is Disgustingand Delicious!\u003cbr\u003e  4. Happy Meat Makes Me Feel Good\u003cbr\u003e  III. Raising Happy Animals\u003cbr\u003e  5. The Reality Behind Raising Happy Meat: Beyond a Good\/Evil Binary\u003cbr\u003e  6. Producing Happy Meat at Scale: Managing Vital Animals and Thinking Sustainably\u003cbr\u003e  IV. The Boundary Work of Happy Meat\u003cbr\u003e  7. Other People's Meat\u003cbr\u003e  8. Meat Makes Us Healthy and Whole—and Can Even Heal the Planet\u003cbr\u003e  Conclusion: How Can We Eat Ethically When Meat Is Murder?\u003cbr\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Stanford University Press","offers":[{"title":"Brand New","offer_id":52610724462872,"sku":"9781503642836","price":21.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/happy-meat-the-sadness-and-joy-of-a-paradoxical-idea-paperback-softback-9781503642836","provider":"Freshly Printed Books","version":"1.0","type":"link"}