{"product_id":"gutenbergs-europe-the-book-and-the-invention-of-western-modernity-paperback-softback-9780745672588","title":"Gutenberg's Europe; The Book and the Invention of Western Modernity (Paperback \/ softback) 9780745672588","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGutenberg's Europe\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Book and the Invention of Western Modernity\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFrédéric Barbier (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780745672588, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 November 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e22.4 x 15 x 2.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Combining meticulous scholarship with persuasive comparisons between the print and the digital revolutions, Frédéric Barbier has made the most important contribution to the field since Elizabeth Eisenstein�s \u003ci\u003eThe Printing Press as an Agent of Change.\"\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e Peter Burke, Cambridge University\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e \"The great strength of this book is that it roots Gutenberg�s invention so firmly in the mediaeval craft society from which it emerged.  Gutenberg was able to draw on a range of pre-existing techniques and developing markets; without these transformations, so meticulously explored here, the print revolution might have been still-born.\"\u003cbr\u003e\u003cb\u003e Andrew Pettegree, St. Andrews University\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eMajor transformations in society are always accompanied by parallel transformations in systems of social communication – what we call the media. In this book, historian Frédéric Barbier provides an important new economic, political and social analysis of the first great 'media revolution' in the West: Gutenberg�s invention of the printing press in the mid fifteenth century. In great detail and with a wealth of historical evidence, Barbier charts the developments in manuscript culture in the twelfth and thirteenth centuries, and shows how the steadily increasing need for written documents initiated the processes of change which culminated with Gutenberg. The fifteenth century is presented as the 'age of start-ups' when investment and research into technologies that were new at the time, including the printing press, flourished.\u003cbr\u003e\u003cbr\u003e  Tracing the developments through the sixteenth century, Barbier analyses the principal features of this first media revolution: the growth of technology, the organization of the modern literary sector, the development of surveillance and censorship and the invention of the process of 'mediatization'. He offers a rich variety of examples from cities all over Europe, as well as looking at the evolution of print media in China and Korea. \u003cbr\u003e\u003cbr\u003e  This insightful re-interpretation of the Gutenberg revolution also looks beyond the specific historical context to draw connections between the advent of print in the Rhine Valley (�paper valley�) and our own modern digital revolution. It will be of great interest to students and scholars of early modern history, of literature and the media, and will appeal to anyone interested in what remains one of the greatest cultural revolutions of all time. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eContents\u003c\/p\u003e \u003cp\u003eForeword\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart one Gutenberg before Gutenberg\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The preconditions for a new economy of the media\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe key space of modernity: the town\u003c\/p\u003e \u003cp\u003eThe market in education\u003c\/p\u003e \u003cp\u003eThe emergence of the political\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The economy of the book\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManuscript production\u003c\/p\u003e \u003cp\u003eChange: the objects and practices\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The birth of the market\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe market and its regulation\u003c\/p\u003e \u003cp\u003eThe religious paradigm, or the emergence of the masses\u003c\/p\u003e \u003cp\u003eWriting: work and the professions\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The age of start-ups\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The development and logics of innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePaper and papermaking\u003c\/p\u003e \u003cp\u003eXylography\u003c\/p\u003e \u003cp\u003ePunches, forms and moulds\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Gutenberg and the invention of printing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHistorical portrait of a city\u003c\/p\u003e \u003cp\u003eStrasbourg\u003c\/p\u003e \u003cp\u003eThe return to Mainz\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechniques: innovation in processes\u003c\/p\u003e \u003cp\u003ePractices\u003c\/p\u003e \u003cp\u003eThe society of the workshops\u003c\/p\u003e \u003cp\u003eThe invention of the graphosphere\u003c\/p\u003e \u003cp\u003ePart three The first media revolution\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Printing conquers the world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe spread of the innovation\u003c\/p\u003e \u003cp\u003eRanking the cities\u003c\/p\u003e \u003cp\u003eConjunctures and specializations: the market and innovation\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The nature of text\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe book system\u003c\/p\u003e \u003cp\u003eThe meaning of the text\u003c\/p\u003e \u003cp\u003eThe 'book-machine'\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The media explosion\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA new paradigm: production and reproduction\u003c\/p\u003e \u003cp\u003eThe Reformation and printing\u003c\/p\u003e \u003cp\u003eRegulation: imposing order on books\u003c\/p\u003e \u003cp\u003ePrinting and governments\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChronologies\u003c\/p\u003e \u003cp\u003eSemiology and virtuality\u003c\/p\u003e \u003cp\u003eGutenberg's Europe\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eAbbreviations\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: History [\u003ca title=\"See our other books on History\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History%20%5BHB%5D%22\"\u003eHB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52475092042008,"sku":"9780745672588","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780745672588.jpg?v=1785804737","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/gutenbergs-europe-the-book-and-the-invention-of-western-modernity-paperback-softback-9780745672588","provider":"Freshly Printed Books","version":"1.0","type":"link"}