{"product_id":"guitar-lessons-a-lifes-journey-turning-passion-into-business-hardback-9780470937877","title":"Guitar Lessons; A Life's Journey Turning Passion into Business (Hardback) 9780470937877","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGuitar Lessons\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Life's Journey Turning Passion into Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBob Taylor (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470937877, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 February 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.1 x 15.8 x 3 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... a great success story.\" (\u003ci\u003eBusiness Destination,\u003c\/i\u003e May 2011)\u003c\/p\u003e \u003cp\u003e\"Be enthused by a story of guts and gumption ... steadfast commitment to quality and the hard lesson along the road to success.\" (\u003ci\u003eThe Market,\u003c\/i\u003e May 2011)\u003c\/p\u003e \u003cp\u003e\"An enjoyable autobiography full of homespun wisdom and telling anecdotes.\" (\u003ci\u003eGuitarist,\u003c\/i\u003e April 2011)\u003c\/p\u003e \u003cp\u003e\"... the entrepreneur's tale, elegantly told ... thoroughly enjoyable story of business success.\" (\u003ci\u003eDirector,\u003c\/i\u003e March 2011)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eBob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.\u003cbr\u003e From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.\u003cbr\u003e Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction: \u003ci\u003eRust Never Sleeps\u003c\/i\u003e xv\u003c\/p\u003e \u003cp\u003eChapter 1: Life’s Little Lessons 1\u003c\/p\u003e \u003cp\u003eChapter 2: My Very First Guitar 9\u003c\/p\u003e \u003cp\u003eChapter 3: Inspiration 23\u003c\/p\u003e \u003cp\u003eChapter 4: The American Dream 31\u003c\/p\u003e \u003cp\u003eChapter 5: On Our Own 43\u003c\/p\u003e \u003cp\u003eChapter 6: Early Successes and Early Failures 53\u003c\/p\u003e \u003cp\u003eChapter 7: Sweat Equity 65\u003c\/p\u003e \u003cp\u003eChapter 8: Figuring It Out, One Guitar at a Time 81\u003c\/p\u003e \u003cp\u003eChapter 9: Finding Our Place 101\u003c\/p\u003e \u003cp\u003eChapter 10: Gaining Traction 115\u003c\/p\u003e \u003cp\u003eChapter 11: On the Move 125\u003c\/p\u003e \u003cp\u003eChapter 12: Making Our Case 133\u003c\/p\u003e \u003cp\u003eChapter 13: We’re All in This Together 141\u003c\/p\u003e \u003cp\u003eChapter 14: Embracing Technology 159\u003c\/p\u003e \u003cp\u003eChapter 15: Building Our Brand 169\u003c\/p\u003e \u003cp\u003eChapter 16: Innovation 183\u003c\/p\u003e \u003cp\u003eChapter 17: Artists and Celebrities 195\u003c\/p\u003e \u003cp\u003eChapter 18: In 10 Years We’ll Be Glad We Did 207\u003c\/p\u003e \u003cp\u003eChapter 19: The Third Owner 215\u003c\/p\u003e \u003cp\u003eEPILOGUE 227\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52173739983128,"sku":"9780470937877","price":16.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470937877.jpg?v=1781169299","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/guitar-lessons-a-lifes-journey-turning-passion-into-business-hardback-9780470937877","provider":"Freshly Printed Books","version":"1.0","type":"link"}