{"product_id":"growth-hacking-for-dummies-paperback-softback-9781119612131","title":"Growth Hacking For Dummies (Paperback \/ softback) 9781119612131","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGrowth Hacking For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAnuj Adhiya (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119612131, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 May 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.4 x 18.5 x 1.8 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHack your business growth the scientific way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eGrowth Hacking for Dummies\u003c\/i\u003e provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSoup to nuts: get a full overview of the growth hacking process and tools\u003c\/li\u003e \u003cli\u003eAppliance of science: how to build and implement concept-testing models\u003c\/li\u003e \u003cli\u003eComing together: pick up best practices for building a cross-disciplinary team\u003c\/li\u003e \u003cli\u003eFollow the data: find out what your customers really want\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Growth Hacking 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Defining Growth Hacking 9\u003c\/p\u003e \u003cp\u003eChapter 2: Building Growth Hacking Skills 25\u003c\/p\u003e \u003cp\u003eChapter 3: Building Growth Teams 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Seeing Where Growth Opportunities Come From 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Applying Customer Journey Frameworks 59\u003c\/p\u003e \u003cp\u003eChapter 5: Diving into the Customer Journey 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Applying the Growth Hacking Process 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Laying the Foundation for Growth 103\u003c\/p\u003e \u003cp\u003eChapter 7: Identifying Potential Opportunities for Growth 115\u003c\/p\u003e \u003cp\u003eChapter 8: Prioritizing Your Ideas before You Test Them 131\u003c\/p\u003e \u003cp\u003eChapter 9: Testing Ideas and Learning from Them 143\u003c\/p\u003e \u003cp\u003eChapter 10: Managing the Growth Process 165\u003c\/p\u003e \u003cp\u003eChapter 11: Laying the Right Foundation for Company-Wide Growth 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: The Part of Tens 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Ten Key Benefits of the Growth Hacking Methodology 195\u003c\/p\u003e \u003cp\u003eChapter 13: Ten Things to Watch Out For 201\u003c\/p\u003e \u003cp\u003eChapter 14: Ten (+Twelve!) Key Resources to Continue Your Education 209\u003c\/p\u003e \u003cp\u003eGlossary 217\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52509190291736,"sku":"9781119612131","price":17.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119612131.jpg?v=1786496881","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/growth-hacking-for-dummies-paperback-softback-9781119612131","provider":"Freshly Printed Books","version":"1.0","type":"link"}