{"product_id":"green-to-gold-how-smart-companies-use-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage-paperback-softback-9780470393741","title":"Green to Gold; How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Paperback \/ softback) 9780470393741","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGreen to Gold\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDaniel C. Esty (Author), Andrew Winston (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470393741, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 29 January 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e416 pages\u003cbr\u003e21.8 x 14 x 2.8 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003ci\u003e\"An excellent, updated primer that tracks the A to Z of getting a grip on green as a business leader.\"\u003c\/i\u003e (CNBC European Business, April 2009)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFrom the Publishers Weekly review:\u003cbr\u003e \"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though \"no company the authors know of is on a truly long-term sustainable course,\" Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste \"take-back\" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. \"\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface to the Paperback Edition x i\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eIntroduction: The Environmental Lens 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Preparing for a New World\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Eco-Advantage 7\u003cbr\u003eIssues and opportunities for business in an environmentally sensitive world\u003c\/p\u003e \u003cp\u003e2 Natural Drivers of the Green Wave 31\u003cbr\u003eEnvironmental problems and how they shape markets\u003c\/p\u003e \u003cp\u003e3 Who’s Behind the Green Wave? 65\u003cbr\u003eStakeholders and the power they wield\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Strategies for Building Eco-Advantage\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Managing the Downside 105\u003cbr\u003eGreen-to-Gold Plays to reduce cost and risk\u003c\/p\u003e \u003cp\u003e5 Building the Upside 122\u003cbr\u003eGreen-to-Gold Plays to drive revenues and create intangible value\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three What WaveRiders Do\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 The Eco-Advantage Mindset 145\u003cbr\u003eLooking through an environmental lens\u003c\/p\u003e \u003cp\u003e7 Eco-Tracking 166\u003cbr\u003eUnderstanding your company’s environmental “footprint”\u003c\/p\u003e \u003cp\u003e8 Redesigning Your World 195\u003cbr\u003eDesigning for the environment and “greening” the supply chain\u003c\/p\u003e \u003cp\u003e9 Inspiring an Eco-Advantage Culture 206\u003cbr\u003eCreating an organizational focus on environmental stewardship\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Putting It All Together\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Why Environmental Initiatives Fail 235\u003cbr\u003ePitfalls to avoid on the way to Eco-Advantage\u003c\/p\u003e \u003cp\u003e11 Taking Action 260\u003cbr\u003eExecution for sustained competitive advantage\u003c\/p\u003e \u003cp\u003e12 Eco-Advantage Strategy 281\u003cbr\u003eKey Eco-Advantage plays, tools, and plans\u003c\/p\u003e \u003cp\u003eAppendix I: Additional Resources 305\u003c\/p\u003e \u003cp\u003eAppendix II: Methodological Overview 311\u003c\/p\u003e \u003cp\u003eAppendix III: Frequently Asked Questions 317\u003c\/p\u003e \u003cp\u003eNotes,* 323\u003c\/p\u003e \u003cp\u003eIndex 353\u003c\/p\u003e \u003cp\u003e* References are not noted in the text but are shown by page number and key words beginning after the Appendixes.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52460700533016,"sku":"9780470393741","price":16.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470393741.jpg?v=1785458972","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/green-to-gold-how-smart-companies-use-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage-paperback-softback-9780470393741","provider":"Freshly Printed Books","version":"1.0","type":"link"}