{"product_id":"google-this-putting-google-and-other-social-media-sites-to-work-for-your-library-paperback-9781843346777","title":"Google This!; Putting Google and Other Social Media Sites to Work for Your Library (Paperback \/ softback) 9781843346777","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGoogle This!\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePutting Google and Other Social Media Sites to Work for Your Library\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTerry Ballard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781843346777, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 18 May 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e218 pages\u003cbr\u003e23.3 x 15.6 x 1.5 cm, 0.38 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"At last, a book that helps to understand and apply the tools that the techno-savvy are using…This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami.\" \u003cb\u003e--Loriene Roy, ALA President, 2007-2008\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!, Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All.Ballard has an easy, relaxed style that radiates an enthusiasm for his subject. His writing is conversational but pointed and purposeful at the same time. …a very useful and insightful study of the ways in which social media can be used by enterprising libraries. This work is highly recommended.\"\u003cb\u003e --Online Information Review\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMany libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDedication\u003c\/p\u003e \u003cp\u003eList of figures\u003c\/p\u003e \u003cp\u003eAcknowledgements\u003c\/p\u003e \u003cp\u003eForeword\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eAbout the author\u003c\/p\u003e \u003cp\u003eChapter 1: What does the Internet have to do with my library?\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eA personal journey\u003c\/p\u003e \u003cp\u003eA brief history of the Internet\u003c\/p\u003e \u003cp\u003eThe World Wide Web\u003c\/p\u003e \u003cp\u003eLibrarians and the Internet\u003c\/p\u003e \u003cp\u003eA brief history of Google\u003c\/p\u003e \u003cp\u003eAn uneasy relationship\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 2: Google Custom Search\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eA new summer project\u003c\/p\u003e \u003cp\u003eHow it works\u003c\/p\u003e \u003cp\u003eOther libraries using Custom Search\u003c\/p\u003e \u003cp\u003eLooking to the future\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 3: Facebook and Twitter\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 4: Flickr: if it’s good enough for the Library of Congress it’s good enough for your library\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eA history of Flickr\u003c\/p\u003e \u003cp\u003eCase study: Library of Congress\u003c\/p\u003e \u003cp\u003eCase study: the Lester Public Library in Two Rivers, Wisconsin\u003c\/p\u003e \u003cp\u003eHow to use Flickr\u003c\/p\u003e \u003cp\u003eLibraries making exemplary use of Flickr\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 5: iGoogle and other useful products\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eGoogle Groups\u003c\/p\u003e \u003cp\u003eGoogle Mail\u003c\/p\u003e \u003cp\u003eGoogle Analytics\u003c\/p\u003e \u003cp\u003eiGoogle\u003c\/p\u003e \u003cp\u003eGoogle Documents\u003c\/p\u003e \u003cp\u003eGoogle Voice\u003c\/p\u003e \u003cp\u003eStatCounter\u003c\/p\u003e \u003cp\u003eSkype\u003c\/p\u003e \u003cp\u003eGIMP (GNU Image Manipulation Program)\u003c\/p\u003e \u003cp\u003eIMDB (Internet Movie Database)\u003c\/p\u003e \u003cp\u003eLibraryThing\u003c\/p\u003e \u003cp\u003eKaywaQRcode\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 6: YouTube: much more than videos of cats playing piano\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003ehistory of YouTube\u003c\/p\u003e \u003cp\u003eA visit to YouTube headquarters\u003c\/p\u003e \u003cp\u003eHow to add a video to YouTube\u003c\/p\u003e \u003cp\u003eAdding your own captions\u003c\/p\u003e \u003cp\u003eOther exemplary sites\u003c\/p\u003e \u003cp\u003eCase study: citizen journalism – Queens Library budget cuts\u003c\/p\u003e \u003cp\u003eYouTube as a source for medical information\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 7: Google Scholar – just walked down the aisle with WorldCat\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eA history of Google Scholar\u003c\/p\u003e \u003cp\u003eCase study: Google Scholar in an academic setting\u003c\/p\u003e \u003cp\u003eAt the Googleplex\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 8: Blogger: get your message out where the patrons are\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eA history of Blogger\u003c\/p\u003e \u003cp\u003eA history of WordPress\u003c\/p\u003e \u003cp\u003eA visit with the blog team at Google\u003c\/p\u003e \u003cp\u003eAdding sound\u003c\/p\u003e \u003cp\u003eCase study: a blog success story\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 9: Google Maps and Google Earth\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eGeotagging the online collections’ locations\u003c\/p\u003e \u003cp\u003eGoogle Maps\u003c\/p\u003e \u003cp\u003eAt Google’s New York headquarters\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 10: Electronic books\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eGenesis\u003c\/p\u003e \u003cp\u003eA university digitization project\u003c\/p\u003e \u003cp\u003eGoogle Books\u003c\/p\u003e \u003cp\u003eA visit to the Googleplex\u003c\/p\u003e \u003cp\u003eThe Internet Archive\u003c\/p\u003e \u003cp\u003eThe e-book revolution\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 11: Discovery platforms\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eA new offering\u003c\/p\u003e \u003cp\u003eSocial tagging\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 12: Mobile applications for libraries\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eThe mobile universe\u003c\/p\u003e \u003cp\u003eCase study: the Mendik Library of New York Law School\u003c\/p\u003e \u003cp\u003eLibrary Anywhere\u003c\/p\u003e \u003cp\u003eBiblioCommons\u003c\/p\u003e \u003cp\u003eThe mobile market\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 13: Where is this all going?\u003c\/p\u003e \u003cp\u003eAbstract:\u003c\/p\u003e \u003cp\u003eIntroduction – the information shift\u003c\/p\u003e \u003cp\u003eThe end of spin\u003c\/p\u003e \u003cp\u003eMarshall Keys\u003c\/p\u003e \u003cp\u003eWhat can go wrong?\u003c\/p\u003e \u003cp\u003eThe case of MySpace.com\u003c\/p\u003e \u003cp\u003eThe look of a digital library\u003c\/p\u003e \u003cp\u003eThe next generation of librarians\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eBibliography\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46651753398552,"sku":"9781843346777","price":50.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843346777_c7a1dce8-6418-480b-8a78-8f9d73d61a6d.jpg?v=1694585447","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/google-this-putting-google-and-other-social-media-sites-to-work-for-your-library-paperback-9781843346777","provider":"Freshly Printed Books","version":"1.0","type":"link"}