{"product_id":"google-and-the-digital-divide-the-bias-of-online-knowledge-paperback-9781843345657","title":"Google and the Digital Divide; The Bias of Online Knowledge (Paperback \/ softback) 9781843345657","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGoogle and the Digital Divide\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Bias of Online Knowledge\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eElad Segev (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781843345657\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 21 January 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.3 x 15.6 x 1.7 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBeneficial to scholars and students in the fields of media and communication, politics and technology, this book outlines the significant role of search engines in general and Google in particular in widening the digital divide between individuals, organisations and states. It uses innovative methods and research approaches to assess and illustrate the digital divide by comparing the popular search queries in Google and Yahoo in different countries as well as analysing the various biases in Google News and Google Earth. The different studies developed and presented in this book provide various indications of the increasing customisation and popularisation mechanisms employed by popular search engines, which together with “organising the world’s information? inevitably also intensify information inequalities and reinforce commercial and US-centric priorities and agendas.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of figures and tables\u003c\/p\u003e \u003cp\u003eAbout the author\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eChapter 1: Power, communication and the internet\u003c\/p\u003e \u003cp\u003eCommunication and power\u003c\/p\u003e \u003cp\u003eThe emergence of the internet\u003c\/p\u003e \u003cp\u003eThe various faces of the digital divide\u003c\/p\u003e \u003cp\u003eThe online knowledge\/power nexus\u003c\/p\u003e \u003cp\u003eThe emergence of the information society\u003c\/p\u003e \u003cp\u003eThe power of interfaces\u003c\/p\u003e \u003cp\u003e‘Informational politics’ online\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 2: The structure and power of search engines\u003c\/p\u003e \u003cp\u003eA short history of information search\u003c\/p\u003e \u003cp\u003eThe challenge of the deep web\u003c\/p\u003e \u003cp\u003eThe challenge of the internet infrastructure\u003c\/p\u003e \u003cp\u003eInformation protection and digital ‘islands’\u003c\/p\u003e \u003cp\u003eInterest\/internet conflicts\u003c\/p\u003e \u003cp\u003eControl over informational commons\u003c\/p\u003e \u003cp\u003eThe European answer\u003c\/p\u003e \u003cp\u003eThe long tail of search engines\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 3: Google and the politics of online searching\u003c\/p\u003e \u003cp\u003eGoogle’s big idea\u003c\/p\u003e \u003cp\u003eGoogle’s search engine mechanism\u003c\/p\u003e \u003cp\u003eGoogle’s customised search\u003c\/p\u003e \u003cp\u003eGoogle’s additional services\u003c\/p\u003e \u003cp\u003eGoogle Scholar\u003c\/p\u003e \u003cp\u003eGoogle Translate\u003c\/p\u003e \u003cp\u003eGoogle’s global control by local use\u003c\/p\u003e \u003cp\u003eReinforcing online allegiance\u003c\/p\u003e \u003cp\u003eOnline manipulation and punishment\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 4: Users and uses of Google’s information\u003c\/p\u003e \u003cp\u003eMethodology\u003c\/p\u003e \u003cp\u003eData sources\u003c\/p\u003e \u003cp\u003eA cross-national comparison\u003c\/p\u003e \u003cp\u003eMain classification system\u003c\/p\u003e \u003cp\u003eReliability of coding: the hidden intention\u003c\/p\u003e \u003cp\u003eEconomic and political value index\u003c\/p\u003e \u003cp\u003eVariety of uses\u003c\/p\u003e \u003cp\u003eSpecificity of search index\u003c\/p\u003e \u003cp\u003eExtent of locality\u003c\/p\u003e \u003cp\u003eInitial predictions\u003c\/p\u003e \u003cp\u003eResults and analysis\u003c\/p\u003e \u003cp\u003eSummary and discussion\u003c\/p\u003e \u003cp\u003eChapter 5: Mass media channels and the world of Google News\u003c\/p\u003e \u003cp\u003eOnline transformation of media and news\u003c\/p\u003e \u003cp\u003eCommercial motives and their implications\u003c\/p\u003e \u003cp\u003eGoogle World News\u003c\/p\u003e \u003cp\u003eDominant online states\u003c\/p\u003e \u003cp\u003eInternational concern\u003c\/p\u003e \u003cp\u003eInternational network\u003c\/p\u003e \u003cp\u003eThe language dimension\u003c\/p\u003e \u003cp\u003eSummary and conclusion\u003c\/p\u003e \u003cp\u003eChapter 6: Google’s global mapping\u003c\/p\u003e \u003cp\u003eGoogle Earth and Google Maps\u003c\/p\u003e \u003cp\u003eBiases in scope\u003c\/p\u003e \u003cp\u003eThe national security dimension\u003c\/p\u003e \u003cp\u003eSummary and discussion\u003c\/p\u003e \u003cp\u003eChapter 7: Conclusion\u003c\/p\u003e \u003cp\u003eThe importance of information and communication\u003c\/p\u003e \u003cp\u003eThe power of the search engine\u003c\/p\u003e \u003cp\u003e‘Googling’ and the politics of online search\u003c\/p\u003e \u003cp\u003eInformation uses in Google and Yahoo!\u003c\/p\u003e \u003cp\u003eThe world of Google News\u003c\/p\u003e \u003cp\u003eThe bias of Google mapping\u003c\/p\u003e \u003cp\u003eThe impact of popularisation mechanisms\u003c\/p\u003e \u003cp\u003eThe future of search engines\u003c\/p\u003e \u003cp\u003eFrom personal advisers to global advertisers\u003c\/p\u003e \u003cp\u003eThe future of the information society\u003c\/p\u003e \u003cp\u003eChapter 8: Epilogue\u003c\/p\u003e \u003cp\u003eAppendix A: Search engines statistics\u003c\/p\u003e \u003cp\u003eAppendix B: Data for statistic analysis\u003c\/p\u003e \u003cp\u003eBibliography\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649063899416,"sku":"9781843345657","price":53.77,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843345657.jpg?v=1694585410","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/google-and-the-digital-divide-the-bias-of-online-knowledge-paperback-9781843345657","provider":"Freshly Printed Books","version":"1.0","type":"link"}