{"product_id":"good-luck-creating-the-conditions-for-success-in-life-and-business-hardback-9780787976071","title":"Good Luck; Creating the Conditions for Success in Life and Business (Hardback) 9780787976071","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGood Luck\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreating the Conditions for Success in Life and Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe International Best-Seller That Has Swept Europe--A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One's Life and Work  \u003cp\u003e“Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like \u003ci\u003eThe Little Prince\u003c\/i\u003e.”\u003cbr\u003e --Philip Kotler, author, \u003ci\u003eMarketing Management\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eYou won't have much good luck if you do the wrong thing. This book make that all-important thing eminently clear\"\u003cbr\u003e --Jack Trout, management guru and coauthor, \u003ci\u003eThe 22 Immutable Laws of Marketing\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret.”\u003cbr\u003e --Marco Jesi, president, Pepsico Europe\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlex Rovira (Author), Fernando Trías De Bes (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787976071, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 October 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e160 pages, Drawings: 40 B\u0026amp;W, 0 Color\u003cbr\u003e21.6 x 15 x 1.8 cm, 0.286 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea…” (\u003ci\u003eThe Guardian\u003c\/i\u003e, 26th September 2004)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eGood Luck\u003c\/i\u003e is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. \u003ci\u003eGood Luck\u003c\/i\u003e tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic \u003ci\u003eThe Alchemist\u003c\/i\u003e and shows how to seize opportunity and achieve success in life. In a surprise ending, \u003ci\u003eGood Luck\u003c\/i\u003e comes full circle, offering the reader inspiration, instruction, and an engaging tale.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart One The Encounter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two The Legend of the Magic Clover 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Finding Good Luck Again 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Some People Who Agree with Us 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five Decalogue, Moral of the Story, and New Origins of Good Luck 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments 139\u003c\/p\u003e \u003cp\u003eThe Authors 143\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52453386092824,"sku":"9780787976071","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787976071.jpg?v=1785283676","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/good-luck-creating-the-conditions-for-success-in-life-and-business-hardback-9780787976071","provider":"Freshly Printed Books","version":"1.0","type":"link"}