{"product_id":"goliaths-revenge-how-established-companies-turn-the-tables-on-digital-disruptors-hardback-9781119541875","title":"Goliath's Revenge; How Established Companies Turn the Tables on Digital Disruptors (Hardback) 9781119541875","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGoliath's Revenge\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Established Companies Turn the Tables on Digital Disruptors\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTodd Hewlin (Author), Scott A. Snyder (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119541875, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 March 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.1 x 16 x 3 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHarness your company’s incumbent advantages to win the digital disruption game\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGoliath’s Revenge \u003c\/i\u003eis the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.\u003c\/p\u003e \u003cp\u003ePeriods of intense change provide remarkable opportunities. \u003ci\u003eGoliath’s Revenge \u003c\/i\u003edelivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor \u0026amp; Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.\u003c\/p\u003e \u003cp\u003eUsing real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the six new rules that separate winners from losers in the age of digital disruption\u003c\/li\u003e \u003cli\u003ePrioritize your innovation investments to rebuild your competitive moat\u003c\/li\u003e \u003cli\u003eEmploy smart cannibalization to defend your core business\u003c\/li\u003e \u003cli\u003eDeliver step-change customer outcomes to grow into adjacent markets\u003c\/li\u003e \u003cli\u003eReframe your purpose and make talent the centerpiece of your digital innovation strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGoliath’s Revenge \u003c\/i\u003eis a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eChapter 1 How Much Time Do You Have? 1\u003c\/p\u003e \u003cp\u003eChapter 2 The Incumbent’s Advantage 23\u003c\/p\u003e \u003cp\u003eChapter 3 Winner Takes Most 39\u003c\/p\u003e \u003cp\u003eChapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61\u003c\/p\u003e \u003cp\u003eChapter 5 Rule 2: Pursue Big I and Little I Innovation 83\u003c\/p\u003e \u003cp\u003eChapter 6 Rule 3: Use Your Data as Currency 105\u003c\/p\u003e \u003cp\u003eChapter 7 Rule 4: Accelerate through Innovation Networks 127\u003c\/p\u003e \u003cp\u003eChapter 8 Rule 5: Value Talent over Technology 147\u003c\/p\u003e \u003cp\u003eChapter 9 Rule 6: Reframe Your Purpose 175\u003c\/p\u003e \u003cp\u003eChapter 10 Company View: Your Disruptor’s Playbook 199\u003c\/p\u003e \u003cp\u003eChapter 11 Career View: Disrupt Yourself 227\u003c\/p\u003e \u003cp\u003eAppendix Goliath’s Revenge Rule Templates 249\u003c\/p\u003e \u003cp\u003eAbout the Authors 259\u003c\/p\u003e \u003cp\u003eIndex 261\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462986690840,"sku":"9781119541875","price":16.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119541875_269842.jpg?v=1785544397","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/goliaths-revenge-how-established-companies-turn-the-tables-on-digital-disruptors-hardback-9781119541875","provider":"Freshly Printed Books","version":"1.0","type":"link"}