{"product_id":"going-global-enterprise-02-02-paperback-softback-9781841123165","title":"Going Global; Enterprise 02.02 (Paperback \/ softback) 9781841123165","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGoing Global\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEnterprise 02.02\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoger Cartwright (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841123165, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 January 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e128 pages\u003cbr\u003e16.4 x 12.6 x 1.1 cm, 0.113 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFast track route to mastering globalization and successfully managing global expansion  \u003cp\u003eCovers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P\u0026amp;O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction to Express Exec v\u003cbr\u003e \u003cbr\u003e 02.02.01 Introduction to Going Global 1\u003cbr\u003e 02.02.02 Definition of Terms: What is Going Global? 5\u003cbr\u003e 02.02.03 Evolution of Going Global 13\u003cbr\u003e 02.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 27\u003cbr\u003e 02.02.05 The Issue of Globalization 35\u003cbr\u003e 02.02.06 The State of the Art of Going Global 45\u003cbr\u003e 02.02.07 Going Global Success Stories 59\u003cbr\u003e 02.02.08 Key Concepts and Thinkers 79\u003cbr\u003e 02.02.09 Resources for Going Global 89\u003cbr\u003e 02.02.10 Ten Steps to Assist Going Global 99\u003cbr\u003e \u003cbr\u003e Frequently Asked Questions (FAQs) 105\u003cbr\u003e Index 109\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52449367523608,"sku":"9781841123165","price":8.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841123165.jpg?v=1785196891","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/going-global-enterprise-02-02-paperback-softback-9781841123165","provider":"Freshly Printed Books","version":"1.0","type":"link"}