{"product_id":"goin-viral-uncontrollable-black-performance-paperback-softback-9780252088742","title":"Goin' Viral; Uncontrollable Black Performance (Paperback \/ softback) 9780252088742","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGoin' Viral\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUncontrollable Black Performance\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGabriel A. Peoples (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780252088742\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 July 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e296 pages, 33 black \u0026amp; white photographs\u003cbr\u003e23.5 x 15.6 x 1.6 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“Brilliantly walks readers through a history and legacy of Black virality. Beginning with a deep reading of performance studies theory and literature, the author situates our present moment contextually, unpacking the importance of the viral sound and image on our understanding of and relationships to Blackness.”--Catherine Knight Steele, author of \u003ci\u003eDigital Black Feminism\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBlack virality refers to the spread of Black performance that becomes uncontrollable because of its rapid and ubiquitous circulation through popular media. Gabriel A. Peoples examines Black people and representations of Black people that have gone viral from the eighteenth century to today. \u003cp\u003e Peoples’s analysis ranges from abolitionist and proslavery visual culture to \u003ci\u003eDo the Right Thing\u003c\/i\u003e to “Bed Intruder Song” and the cellphone video of Derrion Albert’s murder. After identifying these moments, he considers how performances go viral in Black ways. He also thinks through the ways Black virality circulates ideas that materially affect Black life. As he shows, an interacting person’s vulnerability to racialized gender and racialized sexuality knowledge inspires how they spread a performance. Non-iconic elements of viral moments reveal hard-to-find nuances of Black life while the artists and others represented in viral moments promote both collective and individual liberation by harnessing their visibility and audibility. \u003c\/p\u003e\n\u003cp\u003e Rigorous and expansive, \u003ci\u003eGoin’ Viral\u003c\/i\u003e uses Black virality as a new way to understand and frame Black performances. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e Introduction \u003c\/p\u003e\n\u003cp\u003e Chapter 1. People Hear What They See: Branding Abolition and the Black Virality of Kneeling \u003c\/p\u003e\n\u003cp\u003e Chapter 2. I Can’t Live without My Radio: Black Viralities of Masculinity and Sound in \u003ci\u003eDo the Right Thing\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e Chapter 3. Woman Wakes Up to Find Intruder in Her Bed: A Critical Discourse Analysis of a Rape Attempt Gone Viral \u003c\/p\u003e\n\u003cp\u003e Chapter 4.  \u003c\/p\u003e\n\u003cp\u003e Coda. They Killing Him, Look: The Viral Afterlife of a Justice at Odds with a Liberation \u003c\/p\u003e\n\u003cp\u003e Notes \u003c\/p\u003e\n\u003cp\u003e Bibliography \u003c\/p\u003e\n\u003cp\u003e Index \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Illinois Press","offers":[{"title":"Brand New","offer_id":52702510317848,"sku":"9780252088742","price":21.29,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/goin-viral-uncontrollable-black-performance-paperback-softback-9780252088742","provider":"Freshly Printed Books","version":"1.0","type":"link"}