{"product_id":"globalized-fruit-local-entrepreneurs-how-one-banana-exporting-country-achieved-worldwide-reach-hardback-9780812248074","title":"Globalized Fruit, Local Entrepreneurs; How One Banana-Exporting Country Achieved Worldwide Reach (Hardback) 9780812248074","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGlobalized Fruit, Local Entrepreneurs\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow One Banana-Exporting Country Achieved Worldwide Reach\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDouglas Southgate (Author), Lois Roberts (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780812248074\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 April 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e232 pages, 3 illus.\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Based on sound historical and contemporary assessment, \u003ci\u003eGlobalized Fruit, Local Entrepreneurs\u003c\/i\u003e refreshingly corrects conventional wisdom about the banana industry.\" (Joachim von Braun, University of Bonn) \"\u003ci\u003eGlobalized Fruit, Local Entrepreneurs\u003c\/i\u003e is an entertaining and insightful work providing a synthetic, alternative history of the banana industry.\" (Paul Sabin, Yale University)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eBananas are the fifth most widely traded farm product. While the results of monopolization in the banana business, such as environmental contamination and the exploitation of labor, are frequently criticized, \u003ci\u003eGlobalized Fruit, Local Entrepreneurs\u003c\/i\u003e demonstrates that the industry is not globally uniform, nor uniformly rotten. Douglas Southgate and Lois Roberts challenge the perception that multinational corporations face no significant competitors in the banana business and argue that Ecuador and Colombia are important sources of competition. Focusing on Ecuador, the world's leading exporter of bananas since the early 1950s, \u003ci\u003eGlobalized Fruit, Local Entrepreneurs\u003c\/i\u003e highlights the factors that led to the development of independent fruit industries, including environmental conditions, governmental policies, and, most significantly, entrepreneurship on the part of local growers and exporters.\u003cbr\u003e Although multinational firms headquartered in the United States have been active in the country, Ecuador has never been a banana republic, dominated economically and politically by a foreign corporation. Instead, Southgate and Roberts show that a competitive market for tropical fruit exists in and around Guayaquil, a port city dedicated to international commerce for centuries. Moreover, that market has consistently rewarded productive entrepreneurship. Drawing on interviews and archival research, Southgate and Roberts investigate leading exporters' and growers' origins, which are more humble than privileged, as well as their paths to success in the banana business. \u003ci\u003eGlobalized Fruit, Local Entrepreneurs\u003c\/i\u003e shows that international marketing by Guayaquil-based merchants has been aggressive and innovative. As a result, Ecuador's tropical fruit sector has expanded more than it would have done had multinational corporate dominance never been challenged.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of Acronyms and Abbreviations\u003cbr\u003e Introduction\u003cbr\u003e Chapter 1. The Octopus\u003cbr\u003e Chapter 2. El Pulpo's South American Rivals\u003cbr\u003e Chapter 3. Never a Banana Republic\u003cbr\u003e Chapter 4. Good Governance, for a Change\u003cbr\u003e Chapter 5. South American Entrepreneurs Go Global\u003cbr\u003e Chapter 6. Keeping Up with Technological Advances\u003cbr\u003e Chapter 7. Agrarian Reform, Unionization, and a Policy Tilt Against Agriculture\u003cbr\u003e Chapter 8. Ecuador's Resurgence\u003cbr\u003e Chapter 9. The Environmental Impact\u003cbr\u003e Chapter 10. Continuing Challenges, New Risks\u003cbr\u003e Chapter 11. Creative Destruction?\u003cbr\u003e Appendix: Ecuadorian Banana Production and Exports, 1961 to 2013\u003cbr\u003e Notes\u003cbr\u003e References\u003cbr\u003e Index\u003cbr\u003e Acknowledgments\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Brand New","offer_id":52559188132120,"sku":"9780812248074","price":42.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/globalized-fruit-local-entrepreneurs-how-one-banana-exporting-country-achieved-worldwide-reach-hardback-9780812248074","provider":"Freshly Printed Books","version":"1.0","type":"link"}