{"product_id":"global-tv-new-media-and-the-cold-war-1946-69-hardback-9780252033742","title":"Global TV; New Media and the Cold War, 1946-69 (Hardback) 9780252033742","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGlobal TV\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eNew Media and the Cold War, 1946-69\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJames Schwoch (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780252033742\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 December 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages, 28 black \u0026amp; white photographs\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.513 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003e“The historical background Schwoch provides is certainly relevant as a backdrop to the US’s involvement with electronic information networks in the 21st century . . . . This is a readable, well-researched study.”--\u003ci\u003eChoice\u003c\/i\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cdiv\u003e\u003cp\u003e\"Vital to our understanding of global media.\"--\u003ci\u003eCinema Journal\u003c\/i\u003e\u003c\/p\u003e\u003c\/div\u003e \u003cdiv\u003e\u003cdiv\u003e\"An ambitious and informative study.\"--\u003ci\u003eAmerican Historical Review\u003c\/i\u003e\n\u003c\/div\u003e\u003c\/div\u003e “A wholly original, well-researched, and superbly written account of the development of global television set within the intertwined contexts of American foreign policy, psychological warfare, and information diplomacy during the years 1946–69. Stimulating and enjoyable.”--John T. Caldwell, author of \u003ci\u003eProduction Culture: Industrial Reflexivity and Critical Practice in Film and Television\u003c\/i\u003e “The sheer joy that Schwoch takes in hauling curiosities out of the archives is contagious. The result is a portrait that brings forth many treasures, some comic, some poignant, from the Cold War era, and also provides some serious food for thought in considering current U.S. policy about international media and goodwill building.”--John Durham Peters, author of \u003ci\u003eCourting the Abyss: Free Speech and the Liberal Tradition\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eJames Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts. \u003cp\u003eDrawing on work in media studies, diplomatic history, and science and technology studies, Schwoch analyzes the way in which global media has been characterized, emphasizing a discursive shift away from a framework of east-west security and, by the 1960s, toward a framework of world citizenship and globalization. The global growth of television and other new electronic media occurred in conjunction with the ongoing tensions of the Cold War, as superpowers searched for ways to extend their influence beyond traditional borders of nation-states and into the extraterritorialities of planet Earth.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments   xi\u003cbr\u003e Abbreviations   xiii\u003cbr\u003e\u003cbr\u003e Introduction   1\u003cbr\u003e\u003cb\u003ePART 1: THE FIRST STRAND\u003c\/b\u003e\u003cbr\u003e 1. \"\u003cbr\u003eA Facet of East-West Problems\"\u003cbr\u003e   17\u003cbr\u003e 2. \"\u003cbr\u003eA Western Mind Would Consider This Kind of Spectacle as Stupid\"\u003cbr\u003e   31\u003cbr\u003e 3. \"\u003cbr\u003eThe Key to Many of These Countries Is Not the Mud Hut Population\"\u003cbr\u003e   43\u003cbr\u003e 4. \"\u003cbr\u003eA Group of Angry Young Intellectuals\"\u003cbr\u003e   61\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePART 2: THE SECOND STRAND\u003c\/b\u003e\u003cbr\u003e 5. \"\u003cbr\u003eWe Can Give the World a Vision of America\"\u003cbr\u003e   79\u003cbr\u003e 6. \"\u003cbr\u003eA Record of Some Kind in the History of International Communication\"\u003cbr\u003e   94\u003cbr\u003e 7. \"\u003cbr\u003eSomething of That Sense of World Citizenship\"\u003cbr\u003e   118\u003cbr\u003e 8. \"\u003cbr\u003eA New Idea Capable of Uniting the Thoughts of People All Over the Earth\"\u003cbr\u003e   139\u003cbr\u003e Epilogue: \"\u003cbr\u003eTo Speak with a Single Voice Abroad\"\u003cbr\u003e   157\u003cbr\u003e\u003cbr\u003e Notes   175\u003cbr\u003e Selected Bibliography   207\u003cbr\u003e Index   213\u003cbr\u003e\u003cbr\u003e\u003ci\u003eIllustrations follow pages 76 and 138\u003c\/i\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Illinois Press","offers":[{"title":"Brand New","offer_id":52520561869080,"sku":"9780252033742","price":87.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/global-tv-new-media-and-the-cold-war-1946-69-hardback-9780252033742","provider":"Freshly Printed Books","version":"1.0","type":"link"}