{"product_id":"gilding-the-market-luxury-and-fashion-in-fourteenth-century-italy-hardback-9780812239003","title":"Gilding the Market; Luxury and Fashion in Fourteenth-Century Italy (Hardback) 9780812239003","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGilding the Market\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLuxury and Fashion in Fourteenth-Century Italy\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSusan Mosher Stuard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780812239003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 February 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e344 pages, 24 illus.\u003cbr\u003e23.5 x 15.5 x 2.8 cm, 0.732 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"\u003ci\u003eGilding the Market\u003c\/i\u003e effectively links the material and cultural, showing that fashionable clothing is not simply a matter of visual discourse and self-representation but a primary item of exchange.\" (\u003ci\u003eJournal of Interdisciplinary History\u003c\/i\u003e) \"This wide-ranging book on the late medieval marketplace for luxury goods by a historian of enormous erudition and experience brings a lifetime of research to bear on the world of luxury consumption and . . . the advent of 'fashion.'\" (\u003ci\u003eAmerican Historical Review\u003c\/i\u003e) \"An ambitious book that leads . . . into one of the most complex issues in the study of late medieval and early Renaissance Italy: the consumerist growth of a strong taste for and purchase, by those wealthy enough, of fashionable clothes and artifacts.\" (\u003ci\u003eSpeculum\u003c\/i\u003e)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares.\u003cbr\u003e Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, \u003ci\u003eGilding the Market\u003c\/i\u003e investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of \"le pompe,\" that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion.\u003cbr\u003e In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1. Introduction\u003cbr\u003e Chapter 2. Desirable Wares\u003cbr\u003e Chapter 3. Gravitas and Consumption\u003cbr\u003e Chapter 4. Curbing Women's Excesses\u003cbr\u003e Chapter 5. Costs of Luxuries\u003cbr\u003e Chapter 6. Shops and Trades\u003cbr\u003e Chapter 7. Marketmakers\u003cbr\u003e Chapter 8. Conclusion\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Index\u003cbr\u003e Acknowledgments\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Brand New","offer_id":52555708072216,"sku":"9780812239003","price":47.25,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/gilding-the-market-luxury-and-fashion-in-fourteenth-century-italy-hardback-9780812239003","provider":"Freshly Printed Books","version":"1.0","type":"link"}