{"product_id":"getting-started-in-small-business-for-dummies-paperback-softback-9780730384854","title":"Getting Started in Small Business For Dummies (Paperback \/ softback) 9780730384854","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGetting Started in Small Business For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eVeechi Curtis (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780730384854, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 6 August 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e2.2 x 1.4 x 0.1 cm, 0.227 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe big ideas that you’ll need to run your small business \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSo, you’ve decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with \u003ci\u003eGetting Started in Small Business For Dummies\u003c\/i\u003e. Turn your bright idea into a real-world success and have fun while you’re at it! \u003c\/p\u003e \u003cp\u003ePlanning is the trick for succeeding in small business. This process needn’t be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there’s always hope, and a practical way forward, right inside this book. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDecide whether small business ownership is right for you, and assess the viability of your business idea \u003c\/li\u003e \u003cli\u003eDevise a clear strategy so you can get ahead of the competition \u003c\/li\u003e \u003cli\u003eMaster the marketing must-haves to build a successful brand \u003c\/li\u003e \u003cli\u003eFind that extra bit of profit with smart business decisions \u003c\/li\u003e \u003cli\u003eHire the right employees and build a winning team \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis latest edition is fully updated to respond to Australia’s rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground! \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 2\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Is Small Business for You?\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorking for Yourself — A Dream Come True? 6\u003c\/p\u003e \u003cp\u003eDoing what you love to do 6\u003c\/p\u003e \u003cp\u003eEarning pots of money (here’s hoping) 6\u003c\/p\u003e \u003cp\u003eBeing your own boss 7\u003c\/p\u003e \u003cp\u003eStaying home 8\u003c\/p\u003e \u003cp\u003eWorking for Yourself — Reality Strikes 8\u003c\/p\u003e \u003cp\u003eTeetering on the edge 8\u003c\/p\u003e \u003cp\u003eWorking night and day for little pay 9\u003c\/p\u003e \u003cp\u003eWeathering feast and famine 10\u003c\/p\u003e \u003cp\u003eFactoring Yourself Into the Whole Deal 11\u003c\/p\u003e \u003cp\u003eStaying Safe or Inventing the Wheel? 12\u003c\/p\u003e \u003cp\u003ePlaying it safe 13\u003c\/p\u003e \u003cp\u003eFinding your own niche 14\u003c\/p\u003e \u003cp\u003eGoing out on a limb 15\u003c\/p\u003e \u003cp\u003eGetting Clued Up 19\u003c\/p\u003e \u003cp\u003eJoining the community 19\u003c\/p\u003e \u003cp\u003eSeeking government advice 19\u003c\/p\u003e \u003cp\u003eBelieving in Yourself 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Finding the Path that Works for You\u003c\/b\u003e\u003cb\u003e 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding What Path You Want to Take 24\u003c\/p\u003e \u003cp\u003eDoing the thing you love to do 25\u003c\/p\u003e \u003cp\u003eGetting help and delegating what you can 26\u003c\/p\u003e \u003cp\u003eBuilding a business that’s separate from you 27\u003c\/p\u003e \u003cp\u003eCreating a system for business 29\u003c\/p\u003e \u003cp\u003eWearing Different Hats 30\u003c\/p\u003e \u003cp\u003eBuilding a Business with a Life of its Own 32\u003c\/p\u003e \u003cp\u003eDefining your difference 32\u003c\/p\u003e \u003cp\u003eDocumenting and building systems 34\u003c\/p\u003e \u003cp\u003eSetting goals for you and your business 36\u003c\/p\u003e \u003cp\u003ePlanning for a graceful exit 37\u003c\/p\u003e \u003cp\u003eAppreciating the Limitations of Your Business 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Creating Your First Business Plan\u003c\/b\u003e\u003cb\u003e 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started with Your Plan 42\u003c\/p\u003e \u003cp\u003eStep One: Describing Your Business 44\u003c\/p\u003e \u003cp\u003eSetting off on your mission 44\u003c\/p\u003e \u003cp\u003eSaying what you’re about 45\u003c\/p\u003e \u003cp\u003eStep Two: Assessing the Environment 45\u003c\/p\u003e \u003cp\u003eAnalysing outside influences 46\u003c\/p\u003e \u003cp\u003eJustifying market demand 48\u003c\/p\u003e \u003cp\u003eAssessing your competitors 48\u003c\/p\u003e \u003cp\u003eStaying alert to future threats 50\u003c\/p\u003e \u003cp\u003eSpotting opportunities 52\u003c\/p\u003e \u003cp\u003eRating your strengths and weakness 52\u003c\/p\u003e \u003cp\u003eStep Three: Plotting Your Plan 54\u003c\/p\u003e \u003cp\u003eConnecting the dots 54\u003c\/p\u003e \u003cp\u003eIdentifying your secret weapon 56\u003c\/p\u003e \u003cp\u003eChecking you’ve got the goods 58\u003c\/p\u003e \u003cp\u003ePicking one competitive strategy (yes, only one!) 59\u003c\/p\u003e \u003cp\u003eStep Four: Selling Your Marketing Plan 60\u003c\/p\u003e \u003cp\u003eStep Five: Describing Your Dream Team 61\u003c\/p\u003e \u003cp\u003eStep Six: Presenting Financials 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Getting the Legals Right\u003c\/b\u003e\u003cb\u003e 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePicking a Business Structure 65\u003c\/p\u003e \u003cp\u003eIndependent and single 67\u003c\/p\u003e \u003cp\u003eTea for two 67\u003c\/p\u003e \u003cp\u003eWe’ve got company 68\u003c\/p\u003e \u003cp\u003eMatching the Name to the Game 69\u003c\/p\u003e \u003cp\u003eUsing your own name 70\u003c\/p\u003e \u003cp\u003eThinking about how others will find you 70\u003c\/p\u003e \u003cp\u003eMaking sure you’re not on someone else’s patch 71\u003c\/p\u003e \u003cp\u003eChecking for trademarks 72\u003c\/p\u003e \u003cp\u003eRegistering your business name 73\u003c\/p\u003e \u003cp\u003eAvoiding trouble 73\u003c\/p\u003e \u003cp\u003eProtecting Your Brand 74\u003c\/p\u003e \u003cp\u003eRegistering trademarks 74\u003c\/p\u003e \u003cp\u003eProtecting other kinds of intellectual property 75\u003c\/p\u003e \u003cp\u003eRegistering with the Powers That Be 75\u003c\/p\u003e \u003cp\u003eGetting that baby’s number 76\u003c\/p\u003e \u003cp\u003eSigning up for taxes (unavoidable, I’m afraid) 76\u003c\/p\u003e \u003cp\u003eChecking out what else you need 77\u003c\/p\u003e \u003cp\u003eWorking with Contracts 78\u003c\/p\u003e \u003cp\u003eUnderstanding when you’re legally bound 78\u003c\/p\u003e \u003cp\u003eDealing with standard form contracts 79\u003c\/p\u003e \u003cp\u003eKnowing what to look for in a contract 80\u003c\/p\u003e \u003cp\u003eSigning on the dotted line 82\u003c\/p\u003e \u003cp\u003eNegotiating Lease Contracts 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Projecting Your Profits\u003c\/b\u003e\u003cb\u003e 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForecasting Sales for a New Business 87\u003c\/p\u003e \u003cp\u003eUnderstanding Costs 89\u003c\/p\u003e \u003cp\u003eCosting services 90\u003c\/p\u003e \u003cp\u003eCosting items that you buy and sell 91\u003c\/p\u003e \u003cp\u003eCosting items that you make 91\u003c\/p\u003e \u003cp\u003eForecasting Expenses 93\u003c\/p\u003e \u003cp\u003eForecasting expenses for the year ahead 93\u003c\/p\u003e \u003cp\u003eAllowing for loan repayments and interest 95\u003c\/p\u003e \u003cp\u003eBuilding Profit Projections 97\u003c\/p\u003e \u003cp\u003eStep one: Starting with sales 97\u003c\/p\u003e \u003cp\u003eStep two: Adding variable costs 97\u003c\/p\u003e \u003cp\u003eStep three: Showing gross profit 99\u003c\/p\u003e \u003cp\u003eStep four: Revealing the bottom line 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Marketing With Your Heart on Your Sleeve\u003c\/b\u003e\u003cb\u003e 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLaying Down the Elements of Your Plan 104\u003c\/p\u003e \u003cp\u003eGoing to the heart of the matter 105\u003c\/p\u003e \u003cp\u003eExpressing your difference 105\u003c\/p\u003e \u003cp\u003eDefining Who Your Customers Are 106\u003c\/p\u003e \u003cp\u003eAnalysing your customers 107\u003c\/p\u003e \u003cp\u003eUnderstanding what it is your customers really want 108\u003c\/p\u003e \u003cp\u003eThinking creatively about channels 108\u003c\/p\u003e \u003cp\u003eResearching the market 109\u003c\/p\u003e \u003cp\u003eAnalysing Your Competitors 111\u003c\/p\u003e \u003cp\u003eSetting Sales Targets 112\u003c\/p\u003e \u003cp\u003eSlicing goals into bite-sized chunks 112\u003c\/p\u003e \u003cp\u003eExpressing goals in other ways 113\u003c\/p\u003e \u003cp\u003eBuilding Sales Strategies 115\u003c\/p\u003e \u003cp\u003eGrowing a brand that people want 115\u003c\/p\u003e \u003cp\u003ePricing things right 116\u003c\/p\u003e \u003cp\u003eDefining your social media strategy 117\u003c\/p\u003e \u003cp\u003eEngaging customers and building trust 118\u003c\/p\u003e \u003cp\u003eExpanding Your Reach Offline 120\u003c\/p\u003e \u003cp\u003eNetworking (yes, actually in person) 120\u003c\/p\u003e \u003cp\u003eInvesting in public relations 121\u003c\/p\u003e \u003cp\u003eCreating marketing alliances 122\u003c\/p\u003e \u003cp\u003eKeeping Yourself Honest 122\u003c\/p\u003e \u003cp\u003eMeasuring your speed 122\u003c\/p\u003e \u003cp\u003eMonitoring customer satisfaction (CSAT) 122\u003c\/p\u003e \u003cp\u003eSetting goals for customer retention 123\u003c\/p\u003e \u003cp\u003eTracking conversion rates 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Hiring Your First Employee\u003c\/b\u003e\u003cb\u003e 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming an Employer: The First Steps 125\u003c\/p\u003e \u003cp\u003eGetting employees to fulfil their part of the deal 126\u003c\/p\u003e \u003cp\u003eCovering employees for accidents 127\u003c\/p\u003e \u003cp\u003eEnsuring your software is up to speed 128\u003c\/p\u003e \u003cp\u003eSubscribing to super 129\u003c\/p\u003e \u003cp\u003eMeeting Minimum Pay and Conditions 131\u003c\/p\u003e \u003cp\u003eUnderstanding what laws apply 132\u003c\/p\u003e \u003cp\u003eChoosing between part-time, full-time or casual 133\u003c\/p\u003e \u003cp\u003ePlaying Safe and Playing Fair 135\u003c\/p\u003e \u003cp\u003eBeing practical, not pedantic 135\u003c\/p\u003e \u003cp\u003eBlonde jokes are over 136\u003c\/p\u003e \u003cp\u003eCreating a Positive Workplace 138\u003c\/p\u003e \u003cp\u003eAiming for more 138\u003c\/p\u003e \u003cp\u003eRewarding with more than money 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Tracking Every Dollar\u003c\/b\u003e\u003cb\u003e 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFiguring How Often to Do the Deed 142\u003c\/p\u003e \u003cp\u003eDoing your books just once in a while 142\u003c\/p\u003e \u003cp\u003eDoing your books regularly 143\u003c\/p\u003e \u003cp\u003eChoosing Software that Fits 144\u003c\/p\u003e \u003cp\u003eCreating Recordkeeping Systems 146\u003c\/p\u003e \u003cp\u003eKeeping track of income 147\u003c\/p\u003e \u003cp\u003eTracking expenses 147\u003c\/p\u003e \u003cp\u003eTreating receipts with respect 148\u003c\/p\u003e \u003cp\u003eStoring your business records 149\u003c\/p\u003e \u003cp\u003eDoing the bare basics 149\u003c\/p\u003e \u003cp\u003eReporting for business 151\u003c\/p\u003e \u003cp\u003eKeeping Track of How Much You’re Owed 152\u003c\/p\u003e \u003cp\u003eAsking nicely 153\u003c\/p\u003e \u003cp\u003eGetting drastic 154\u003c\/p\u003e \u003cp\u003eMeeting Bookkeeping Deadlines 156\u003c\/p\u003e \u003cp\u003eBudgeting for Tax 157\u003c\/p\u003e \u003cp\u003ePlanning for that difficult second year 158\u003c\/p\u003e \u003cp\u003eBudgeting for personal tax 158\u003c\/p\u003e \u003cp\u003eBudgeting for GST and PAYG 159\u003c\/p\u003e \u003cp\u003eOwning up if you’re short on cash 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Ten Tips For Getting Ahead\u003c\/b\u003e\u003cb\u003e 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFocus on What Works 161\u003c\/p\u003e \u003cp\u003eRemember You Need to Eat 162\u003c\/p\u003e \u003cp\u003eBalance Reality against Ambition 163\u003c\/p\u003e \u003cp\u003eManage Growth Carefully 163\u003c\/p\u003e \u003cp\u003ePlay the Percentage Game 164\u003c\/p\u003e \u003cp\u003eRecruit Staff Super Carefully 165\u003c\/p\u003e \u003cp\u003eDeliver on Your Promises 165\u003c\/p\u003e \u003cp\u003eCreate a Customer Service Culture 166\u003c\/p\u003e \u003cp\u003eAsk for (and Listen to) Feedback 167\u003c\/p\u003e \u003cp\u003ePlan to Sell, Right from the Start 168\u003c\/p\u003e \u003cp\u003eIndex 171\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52406515335448,"sku":"9780730384854","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780730384854.jpg?v=1784139440","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/getting-started-in-small-business-for-dummies-paperback-softback-9780730384854","provider":"Freshly Printed Books","version":"1.0","type":"link"}