{"product_id":"get-in-the-game-how-to-level-up-your-business-with-gaming-esports-and-emerging-technologies-hardback-9781119855361","title":"Get in the Game; How to Level Up Your Business with Gaming, Esports, and Emerging Technologies (Hardback) 9781119855361","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGet in the Game\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Level Up Your Business with Gaming, Esports, and Emerging Technologies\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJonathan Stringfield (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119855361, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 July 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.4 x 15.5 x 2.8 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eAn essential guide for marketers and execs wishing to integrate their brands with modern games and esports\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eGet in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies\u003c\/i\u003e, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. \u003c\/p\u003e\n\u003cp\u003eThis book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eGet in the Game\u003c\/i\u003e provides: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eA thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry\u003c\/li\u003e \u003cli\u003eComprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety.\u003c\/li\u003e \u003cli\u003ePractical discussions of gaming as a competitive platform or streaming viewing experience.\u003c\/li\u003e \u003cli\u003eIn-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for marketing strategists, brand managers, and Chief Marketing Officers, \u003ci\u003eGet in the Game\u003c\/i\u003e will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface: the Revolution of 1972 ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Playing the Game: Understanding Video Games as Media 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Introduction: The Gaming Moment 3\u003c\/p\u003e \u003cp\u003e2 Tricks Your TV Can Do: The Rise, Fall, and Rise Again of Gaming 13\u003c\/p\u003e \u003cp\u003e3 Why Do We Game?: Gamer Motivations and Psychology 43\u003c\/p\u003e \u003cp\u003e4 Underworld: Violence, Addiction, Toxicity, Representation, and Brand Safety 59\u003c\/p\u003e \u003cp\u003e5 Getting in the Game (without Changing It): Gaming Integration Opportunities for Businesses 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Watching the Game: Esports, Streaming, and Games as a Viewing Experience 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Multiplayer: An Introduction to Esports 101\u003c\/p\u003e \u003cp\u003e7 Good Luck Having Fun: The Rise of Esports 117\u003c\/p\u003e \u003cp\u003e8 Work to Play and Play to Work: Game Streaming and Streamers 135\u003c\/p\u003e \u003cp\u003e9 Unbalanced: Opportunities in Game Viewing for Businesses 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Storytelling in Virtual Worlds: Future Directions and Conclusions 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Life in the Screen: Metaverse and Future Directions 173\u003c\/p\u003e \u003cp\u003e11 Conclusion: Point of No Return 189\u003c\/p\u003e \u003cp\u003eNotes 199\u003c\/p\u003e \u003cp\u003eAcknowledgments 221\u003c\/p\u003e \u003cp\u003eAbout the Author 223\u003c\/p\u003e \u003cp\u003eIndex 225 \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470042984728,"sku":"9781119855361","price":16.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119855361.jpg?v=1785629578","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/get-in-the-game-how-to-level-up-your-business-with-gaming-esports-and-emerging-technologies-hardback-9781119855361","provider":"Freshly Printed Books","version":"1.0","type":"link"}