{"product_id":"geomarketing-methods-and-strategies-in-spatial-marketing-hardback-9781905209071","title":"Geomarketing; Methods and Strategies in Spatial Marketing (Hardback) 9781905209071","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGeomarketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMethods and Strategies in Spatial Marketing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGérard Cliquet (Edited by), G Cliquet (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781905209071, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 February 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e328 pages\u003cbr\u003e24.2 x 16 x 2.3 cm, 0.624 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.  \u003cp\u003eDemand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.\u003c\/p\u003e \u003cp\u003eThe book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eChapter 1. Spatial marketing (Gérard Cliquet).  \u003cp\u003e\u003cb\u003ePart 1: Consumer behavior and geographic information.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Consumer spatial behavior (Delphine Dion and Gérard Cliquet).\u003c\/p\u003e \u003cp\u003eChapter 3. Consumer values, lifestyles and geographic information (Valérie Charrière).\u003c\/p\u003e \u003cp\u003eChapter 4. Geomarketing and consumer behavior (Jean-Pierre Douard).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Retail location and geographic information.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5. Store location research (Ian Clarke).\u003c\/p\u003e \u003cp\u003eChapter 6. Retail location models (Gérard Cliquet).\u003c\/p\u003e \u003cp\u003eChapter 7. GIS and retail location models (Graham P. Clarke and Stuart Hayes).\u003c\/p\u003e \u003cp\u003eChapter 8. Spatial strategies in retail and service activities (Gérard Cliquet).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Marketing management and geographic information.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Price and geographic information (Pierre Desmet and Monique Zollinger).\u003c\/p\u003e \u003cp\u003eChapter 10. Advertising policy and geographic information (Karine Gallopel).\u003c\/p\u003e \u003cp\u003eChapter 11. Direct marketing and geographic information (Christine Petr).\u003c\/p\u003e \u003cp\u003eChapter 12. Products and geographic information: geo-merchandizing (Pierre Volle).\u003c\/p\u003e \u003cp\u003eList of Contributors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-ISTE","offers":[{"title":"Brand New","offer_id":52449439219992,"sku":"9781905209071","price":91.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781905209071.jpg?v=1785199378","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/geomarketing-methods-and-strategies-in-spatial-marketing-hardback-9781905209071","provider":"Freshly Printed Books","version":"1.0","type":"link"}