{"product_id":"generation-ai-why-generation-alpha-and-the-age-of-ai-will-change-everything-hardback-9781394308859","title":"Generation AI; Why Generation Alpha and the Age Of AI Will Change Everything (Hardback) 9781394308859","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eGeneration AI\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhy Generation Alpha and the Age Of AI Will Change Everything\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatt Britton (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394308859, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 3 July 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.4 x 15.8 x 2.8 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA clear, practical guidebook to being a parent and professional in a world transformed by AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eGeneration AI,\u003c\/i\u003e lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation.\u003c\/p\u003e \u003cp\u003eGeneration AI explores timely topics including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eConsumer Behavior:\u003c\/b\u003e AI-driven, personalized shopping and the role of the creator economy in capturing mindshare\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEducation:\u003c\/b\u003e Exploring the future of education and the need for learnings to reinvent itself from a curriculum centered on memorization to one focused on problem solving and creativity\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWork \u0026amp; Career:\u003c\/b\u003e A deep dive into the AI powered developments driving disruption in the workplace and uncovering the skill sets needed to thrive\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMental Health \u0026amp; Relationships:\u003c\/b\u003e Examines AI's potential to both connect and isolate, impacting human interaction.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEthics \u0026amp; Privacy:\u003c\/b\u003e The need for AI guardrails to protect privacy and ensure fairness amid rapid technological advances.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGeneration AI\u003c\/i\u003e is a comprehensive and highly practical guide for all individuals looking to future proof themselves in this brave new world—especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChat with Ai Book Page ix\u003c\/p\u003e \u003cp\u003eForeword From the Future xi\u003c\/p\u003e \u003cp\u003ePreface: Talkin’ About My Generation xvii\u003c\/p\u003e \u003cp\u003e1 Generation Alpha Unveiled: The Future Begins Now 1\u003c\/p\u003e \u003cp\u003e2 ChatGPT and the Dawn of the AI Era 9\u003c\/p\u003e \u003cp\u003e3 AI Decoded: A Beginner’s Guide 21\u003c\/p\u003e \u003cp\u003eGeneration AI Has Arrived 35\u003c\/p\u003e \u003cp\u003e4 Have the Jetsons Arrived? AI in the Household 39\u003c\/p\u003e \u003cp\u003e5 AI and the New Face of Media 47\u003c\/p\u003e \u003cp\u003e6 Stayin’ Alive: Health and Wellness Redefined 71\u003c\/p\u003e \u003cp\u003e7 Growing Up Alpha: Parenting in the Age of AI 83\u003c\/p\u003e \u003cp\u003e8 The Class of 2030: Generation AI in the Classroom 89\u003c\/p\u003e \u003cp\u003e9 Where Will Generation Alpha Call Home? 99\u003c\/p\u003e \u003cp\u003e10 Love and Friendship in an Increasingly Artificial World 109\u003c\/p\u003e \u003cp\u003e11 AI-Driven Dreams: The New Career Path 119\u003c\/p\u003e \u003cp\u003e12 AI Gone Bad 139\u003c\/p\u003e \u003cp\u003e13 The Alpha Buyer: AI in the Marketplace 151\u003c\/p\u003e \u003cp\u003e14 The Futures and Fortunes of Generation Alpha 163\u003c\/p\u003e \u003cp\u003e15 The AI Tools That Power Me 177\u003c\/p\u003e \u003cp\u003e16 Conclusions 183\u003cbr\u003e\u003cbr\u003e Notes 189\u003cbr\u003e\u003cbr\u003e Acknowledgments 205\u003cbr\u003e\u003cbr\u003e Index 207\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453536891160,"sku":"9781394308859","price":17.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394308859_285009.jpg?v=1785286033","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/generation-ai-why-generation-alpha-and-the-age-of-ai-will-change-everything-hardback-9781394308859","provider":"Freshly Printed Books","version":"1.0","type":"link"}