{"product_id":"fund-raising-evaluating-and-managing-the-fund-development-process-afp-wiley-fund-development-series-hardback-9780471320142","title":"Fund Raising; Evaluating and Managing the Fund Development Process (AFP \/ Wiley Fund Development Series) (Hardback) 9780471320142","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFund Raising\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEvaluating and Managing the Fund Development Process (AFP \/ Wiley Fund Development Series)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJames M. Greenfield (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471320142, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 May 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e448 pages\u003cbr\u003e24 x 16 x 2.9 cm, 0.723 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime.\"--James M. Greenfield.\u003cbr\u003e \u003cbr\u003e As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not onlyraising funds, but also developing them effectively for increasedproductivity and profitability.\u003cbr\u003e \u003cbr\u003e Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of \"friendraising and relationship building,\" both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow.\u003cbr\u003e \u003cbr\u003e Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess.\u003cbr\u003e \u003cbr\u003e \"There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end.\" --from thePreface\u003cbr\u003e \u003cbr\u003e Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years.\u003cbr\u003e \u003cbr\u003e Jacket Design: Andrew Liefer\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eGiving Money to Charity: An American Tradition.\u003cbr\u003e \u003cbr\u003e Readiness Tests.\u003cbr\u003e \u003cbr\u003e Pyramids Are Built from the Bottom Up.\u003cbr\u003e \u003cbr\u003e The Middle Tier: Gifts from Institutions.\u003cbr\u003e \u003cbr\u003e The Final Tier: Investment Decisions.\u003cbr\u003e \u003cbr\u003e Management of the Fund Development Process.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Selected References.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286447747352,"sku":"9780471320142","price":66.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471320142.jpg?v=1781552308","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/fund-raising-evaluating-and-managing-the-fund-development-process-afp-wiley-fund-development-series-hardback-9780471320142","provider":"Freshly Printed Books","version":"1.0","type":"link"}