{"product_id":"from-monopoly-to-competition-the-transformations-of-alcoa-1888-1986-hardback-9780521352611","title":"From Monopoly to Competition; The Transformations of Alcoa, 1888–1986 (Hardback) 9780521352611","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFrom Monopoly to Competition\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Transformations of Alcoa, 1888–1986\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA history of the aluminium giant Alcoa, which became one of America's most successful monopolies.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGeorge David Smith (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521352611, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 August 1988\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e592 pages\u003cbr\u003e23.4 x 15.2 x 3.4 cm, 1.016 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'… Smith has written a fascinating and thorough history of a major US company …' Ambix\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhen Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-evident that the new technology would be a business success. Problems involving the technology had to be solved. Capital and a labour force were needed. The most pressing entrepreneurial dilemma was the need to develop markets for what was then a novelty product. George David Smith examines how Alcoa met these problems, with special attention to innovation, from Alcoa's beginnings through its development into one of the most successful monopolies in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book then analyzes the undoing of Alcoa's monopoly by war and antitrust, and examines how the firm adapted to evolving forms of oliogopolistic and global competition.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of charts\u003cbr\u003e List of tables\u003cbr\u003e List of photographs\u003cbr\u003e Editor's preface\u003cbr\u003e Author's preface\u003cbr\u003e Note on the corporate name\u003cbr\u003e 1. Invention and entrepreneurship: the electrolytic process and the establishment of The Pittsburgh Reduction Company\u003cbr\u003e 2. Alcoa in context: the rise of the complex corporation\u003cbr\u003e 3. Building a big business: markets, strategy, and structure through the First World War\u003cbr\u003e 4. Alcoa comes of age: organization, innovation, and labor from the Roaring 20s through the Great Depression\u003cbr\u003e 5. Undoing the monopoly: the Second World War and Learned Hand\u003cbr\u003e 6. Alcoa's 'splendid retreat': the rise of the aluminium oligopoly, 1947–1957\u003cbr\u003e 7. Magee, Close, and Harper: covering the world in aluminium, 1958–1970\u003cbr\u003e 8. Responses to a changing world\u003cbr\u003e Appendices\u003cbr\u003e Notes\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: 20th century history: c 1900  to c 2000 [\u003ca title=\"See our other books on 20th century history: c 1900  to c 2000\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%2220th%20century%20history:%20c%201900%20%20to%20c%202000%20%5BHBLW%5D%22\"\u003eHBLW\u003c\/a\u003e], History of the Americas [\u003ca title=\"See our other books on History of the Americas\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History%20of%20the%20Americas%20%5BHBJK%5D%22\"\u003eHBJK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45913191383320,"sku":"9780521352611","price":96.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521352611i_bca056ed-c799-470b-be6f-b73f8e6c3827.jpg?v=1691375610","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/from-monopoly-to-competition-the-transformations-of-alcoa-1888-1986-hardback-9780521352611","provider":"Freshly Printed Books","version":"1.0","type":"link"}