{"product_id":"from-corporate-security-to-commercial-force-a-business-leader-s-guide-to-security-economics-paperback-9780128051498","title":"From Corporate Security to Commercial Force; A Business Leader’s Guide to Security Economics (Paperback) 9780128051498","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFrom Corporate Security to Commercial Force\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Business Leader’s Guide to Security Economics\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eA practical guide to understanding and measuring the direct and economic benefits of security for a business\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMarko Cabric (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128051498, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 25 May 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.4 x 19 x 1.6 cm, 0.52 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eFrom Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics\u003c\/i\u003e addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. \u003c\/p\u003e  \u003cp\u003eThe book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes.\u003c\/p\u003e  \u003cp\u003eTopics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Commercial Security Challenges: A Historical Perspective 2. Security and Economics: A Global Perspective3. The Alliance between Business and Security: The Power of Diversity4. Asset Protection: Direct Benefits of Security5. Risk: Stuck Between Security and Economics6. Incident Economics: Understanding and Quantifying Loss7. Investing in Security: Outlays and Benefits 8. Sales Potential of Security: Security as Ingredient of the Product9. Marketing: The Appeal of Security10. Costs Saving and Cost Avoidance: Security as the Usual Suspect11. Security Outsourcing: A Double-Edged Sword12. Security Metrics: The Commercial Side of Key Performance Indicators13. Business Planning: Economic Benefits of the Early Involvement of Security 14. Efficiency: Running an Efficient Security Organization15. Business Analytics: Security Technology in the Service of Core Business\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Management of specific areas [\u003ca title=\"See our other books on Management of specific areas\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20of%20specific%20areas%20%5BKJMV%5D%22\"\u003eKJMV\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Butterworth-Heinemann","offers":[{"title":"Default Title","offer_id":46648826134808,"sku":"9780128051498","price":69.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128051498.jpg?v=1694094450","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/from-corporate-security-to-commercial-force-a-business-leader-s-guide-to-security-economics-paperback-9780128051498","provider":"Freshly Printed Books","version":"1.0","type":"link"}