{"product_id":"from-assets-to-profits-competing-for-ip-value-and-return-hardback-9780470225387","title":"From Assets to Profits; Competing for IP Value and Return (Hardback) 9780470225387","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFrom Assets to Profits\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCompeting for IP Value and Return\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBruce Berman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470225387, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 November 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.6 x 16.3 x 2.8 cm, 0.558 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"\u003ci\u003eFrom Assets to Profits\u003c\/i\u003e is the latest offering from the fertile and enthusiastic brain of Bruce Berman…Bruce--who has both edited and contributed to this volume--need little introduction or explanation in his field of expertise.\" (\u003ci\u003eIpfinance.blogspot\u003c\/i\u003e, February 9th, 2009)  \u003cp\u003e\"…the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today's competitive business environment.\" (\u003ci\u003eipreview.com\u003c\/i\u003e, 2008)\u003c\/p\u003e \u003cp\u003e\"This book looks at how intellectual property assets work, what professionals need to know about them-and how recent developments are forcing businesses to re-examine their approach to innovation and performance.\" (\u003ci\u003eInventique\u003c\/i\u003e, December 2008)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eEdited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, \u003ci\u003eFrom Assets to Profits: Competing for IP Value and Return\u003c\/i\u003e provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, \u003ci\u003eFrom Assets to Profits\u003c\/i\u003e reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the Editor xix\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003ePart one IP Business Models 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Out of Alignment —Getting IP and Business Strategies Back in Sync 3\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Dan McCurdy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 3\u003c\/p\u003e \u003cp\u003eThe CEO’s Dilema 4\u003c\/p\u003e \u003cp\u003eThe Emergence of Patent Trolls and Their Impact on IP Licensing 7\u003c\/p\u003e \u003cp\u003eIn A Changing IP and Business Environment, What is the Correct IP Strategy? 8\u003c\/p\u003e \u003cp\u003eThe Need to Tie Intellectual Property Strategy to Overall Business Strategy 10\u003c\/p\u003e \u003cp\u003eUsing the Company’s Intellectual Property to Improve Business Performance 13\u003c\/p\u003e \u003cp\u003eNot Magic —Just Hard Work 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Evolution of the Technology Firm: IP Rights and the Business of Licensing 19\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Bryan P. Lord\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 19\u003c\/p\u003e \u003cp\u003eIntroduction 20\u003c\/p\u003e \u003cp\u003eThe Past: The Integrated Industrial Economy 21\u003c\/p\u003e \u003cp\u003eThe Present: The Disaggregated Modern Economy 24\u003c\/p\u003e \u003cp\u003eThe Future? The Interrelated “Open” Economy 36\u003c\/p\u003e \u003cp\u003eConclusion 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Reengineering the IP Ecosystem 45\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Kevin Rivette\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 45\u003c\/p\u003e \u003cp\u003eStrategy Before Tactics 46\u003c\/p\u003e \u003cp\u003eEcosystem Reengineering—What Is It? 47\u003c\/p\u003e \u003cp\u003eProfit Pool Positioning: “Show Me the Money” 47\u003c\/p\u003e \u003cp\u003eAdvantaged Networks: “Whom Do I Want to Play With?” 50\u003c\/p\u003e \u003cp\u003eCollaborative Innovation: “How to Avoid Looking Over Your R\u0026amp;D Shoulder” 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 IP Investing: Catalyst for Return or Recipe for Pain? 57\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Bruce Berman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 57\u003c\/p\u003e \u003cp\u003eAgreeing to Disagree 58\u003c\/p\u003e \u003cp\u003eIP Comes in Many Shapes and Sizes, So Does IP Value 61\u003c\/p\u003e \u003cp\u003eFewer than 5% of Patents Are Assets 63\u003c\/p\u003e \u003cp\u003eDiverse Patent Holder Motives and Expectations 68\u003c\/p\u003e \u003cp\u003eIP in Context: Toward a Broader Interpretation of ROIP 72\u003c\/p\u003e \u003cp\u003eThe CEO Challenge: Recognizing and Maximizing IP Assets 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Making Sense of Recent Trends, Court Decisions, and Attempts at Patent Reform 81\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Irving Rappaport\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 81\u003c\/p\u003e \u003cp\u003eToo Much Litigation, Too Many Big Awards 82\u003c\/p\u003e \u003cp\u003ePatent Competition 82\u003c\/p\u003e \u003cp\u003eMyths Fostered by Those Claiming the Patent System Must Change 85\u003c\/p\u003e \u003cp\u003eEmerging New IP-Based Business Models 86\u003c\/p\u003e \u003cp\u003eRecent Supreme Court Decisions’ Impact on Business 93\u003c\/p\u003e \u003cp\u003ePatent Reform Legislation 93\u003c\/p\u003e \u003cp\u003eConclusions 98\u003c\/p\u003e \u003cp\u003ePart two IP Performance 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Patent Valuation Contexts: Navigating Murky Waters 105\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eBy James D. Woods\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 105\u003c\/p\u003e \u003cp\u003eSounding the Shoals, Plumbing the Depths 106\u003c\/p\u003e \u003cp\u003eValuation Techniques 108\u003c\/p\u003e \u003cp\u003eSources of Value 113\u003c\/p\u003e \u003cp\u003ePractical Application 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Measuring and Conveying IP Value in the Global Enterprise 125\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Joe Beyers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 125\u003c\/p\u003e \u003cp\u003eIntroduction 126\u003c\/p\u003e \u003cp\u003eStrategic Intent of IP—A Changing Role 127\u003c\/p\u003e \u003cp\u003eStructuring for Success—It Sounds Good but How Do You Get Everyone on Board? 129\u003c\/p\u003e \u003cp\u003eLeveraging IP for Increased Value—but What Kind of Value? 130\u003c\/p\u003e \u003cp\u003eIP Cash\/Value—Who Gets the Benefit? 132\u003c\/p\u003e \u003cp\u003eRevenue Recognition—So You Get the Cash, but Can You Count It? 132\u003c\/p\u003e \u003cp\u003eSpecific Business Models—What Are Reasonable Financial Goals? 135\u003c\/p\u003e \u003cp\u003eTradeoffs—Setting the Goals and Measures of Success 137\u003c\/p\u003e \u003cp\u003eSummary 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Strategic Patents and Return On Investment 141\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Willy Shih\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 141\u003c\/p\u003e \u003cp\u003eWith Patents, Cash is Not Necessarily King 142\u003c\/p\u003e \u003cp\u003eValuing a Patent versus Valuing a Technology 142\u003c\/p\u003e \u003cp\u003eStrategic Use of Patent Portfolios 149\u003c\/p\u003e \u003cp\u003eIs R\u0026amp;D Solely for the Purpose of Generating Patents a Sustainable Business Model? 151\u003c\/p\u003e \u003cp\u003eThinking Strategically about Patents 152\u003c\/p\u003e \u003cp\u003eHow Does a Firm Know if Its Patent Strategy Is Successful? 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Patent Litigation: The Changing Economics of Risk \u0026amp; Return 161\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Ronald J. Schutz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 161\u003c\/p\u003e \u003cp\u003eThe Only Constant is Change 162\u003c\/p\u003e \u003cp\u003eThe Rules of the Game Have Changed 163\u003c\/p\u003e \u003cp\u003eThe Rules May Change More 164\u003c\/p\u003e \u003cp\u003eRisk\/Reward Analysis 165\u003c\/p\u003e \u003cp\u003ePatent Litigation Is More Expensive 165\u003c\/p\u003e \u003cp\u003eRisk\/Reward from The Patent Owner’s Perspective 166\u003c\/p\u003e \u003cp\u003eRisk\/Reward Analysis from The Alleged Infringer’s Perspective 169\u003c\/p\u003e \u003cp\u003eOther Factors that All Parties Need to Consider 170\u003c\/p\u003e \u003cp\u003eA Report from The Trenches 171\u003c\/p\u003e \u003cp\u003eConclusion 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Making Reputation Pay: Intellectual Assets’ Impact on Shareholder Value 175\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Jonathan Low\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 175\u003c\/p\u003e \u003cp\u003eThe Reemergence of Reputation 176\u003c\/p\u003e \u003cp\u003eIntellectual Property as a Global Differentiator 179\u003c\/p\u003e \u003cp\u003eIntangibly Denominated Objectives 180\u003c\/p\u003e \u003cp\u003eRefining Techniques for Quantifying Reputation 181\u003c\/p\u003e \u003cp\u003eKeeping Brand Promises 183\u003c\/p\u003e \u003cp\u003eNew Measurement Rigor 184\u003c\/p\u003e \u003cp\u003eMaking Informed Decisions 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart three IP Transactions 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 IP Asset Sales, Still A Work in Progress 193\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy James E. Malackowski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 193\u003c\/p\u003e \u003cp\u003eFrom Technology Transfer to Title Transfer 194\u003c\/p\u003e \u003cp\u003eA Tradition of Patent Licensing 196\u003c\/p\u003e \u003cp\u003eEmergence of New IP Marketplaces 197\u003c\/p\u003e \u003cp\u003eIP Assets: Tomorrow’s Currency 203\u003c\/p\u003e \u003cp\u003eConclusion 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The Evolving Role of IP in M\u0026amp;A: From Deal-Breaker to Deal-Maker 215\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Ron Laurie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 215\u003c\/p\u003e \u003cp\u003eNot Just a Bundle of Rights 216\u003c\/p\u003e \u003cp\u003eFirst Generation M\u0026amp;A Mindset: IP as a Deal-Breaker 217\u003c\/p\u003e \u003cp\u003eSecond Generation M\u0026amp;A Mindset—Seeing IP as a Deal Driver 221\u003c\/p\u003e \u003cp\u003eRemaining Impediments to Fully integrating IP Value Analysis into M\u0026amp;A Transactions—And Possible Solutions 223\u003c\/p\u003e \u003cp\u003eThe Role of the CIPO in Early-Stage M\u0026amp;A Activity 226\u003c\/p\u003e \u003cp\u003eThe Role of the IP Investment Banker in Extracting Maximum Value from Transactions 227\u003c\/p\u003e \u003cp\u003eConclusion 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Patents-as-Hedge: Wall Street’s Emerging Monetization Model 233\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy John A. Squires\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 233\u003c\/p\u003e \u003cp\u003eValuing Risk Management 234\u003c\/p\u003e \u003cp\u003eAttributes of Patents Wall Street Seeks to Procure 238\u003c\/p\u003e \u003cp\u003eInnovation for Consortia and Joint Ventures in Market Structures 244\u003c\/p\u003e \u003cp\u003eRole of Patents in Market Structure Joint Ventures 249\u003c\/p\u003e \u003cp\u003ePatent Valuation and Implications for Use of Patents Moving Forward 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Financing IP Assets—What Lenders and Investors are Missing 255\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Keith Bergelt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 255\u003c\/p\u003e \u003cp\u003eFinancial Capital Available to IP Holders 256\u003c\/p\u003e \u003cp\u003ePutting the Subprime Credit Crisis into an 257\u003c\/p\u003e \u003cp\u003eIP Perspective\u003c\/p\u003e \u003cp\u003eIP Finance 261\u003c\/p\u003e \u003cp\u003eIP Finance Landscape 266\u003c\/p\u003e \u003cp\u003eConclusion 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Assets, Property and Capital in a Globalized Intellectual Value Chain 275\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBy Ulf Petrusson and Bowman J. Heiden\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePerspective 275\u003c\/p\u003e \u003cp\u003e(Re)defining Intellectual Assets, Property, and Capital 276\u003c\/p\u003e \u003cp\u003eThe Transformation of Industry to Knowledge- Based Business 280\u003c\/p\u003e \u003cp\u003eKnowledge-Based Business Models 283\u003c\/p\u003e \u003cp\u003eThe Road Ahead 290\u003c\/p\u003e \u003cp\u003eIndex 293\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52257215447320,"sku":"9780470225387","price":38.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470225387_112200.jpg?v=1781278032","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/from-assets-to-profits-competing-for-ip-value-and-return-hardback-9780470225387","provider":"Freshly Printed Books","version":"1.0","type":"link"}