{"product_id":"french-gastronomy-and-the-magic-of-americanism-paperback-softback-9781439912300","title":"French Gastronomy and the Magic of Americanism (Paperback \/ softback) 9781439912300","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFrench Gastronomy and the Magic of Americanism\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRick Fantasia (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781439912300\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 November 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e262 pages, 8 figs., 2 halftones\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003ci\u003e\"A thought-provoking examination of the interpenetration, not opposition, of haute cuisine and the mass-market industry.… This book, ironic rather than tragic, is about paradoxes involving an entente between the carefully defined and protected image of gastronomy and the American-inspired sectors of agribusiness, supermarkets, and frozen food…. \u003c\/i\u003eFrench Gastronomy\u003ci\u003e is revealing at every turn and tells a curious and convincing story of philosophical and historical import.\"\u003c\/i\u003e- \u003cb\u003e\u003ci\u003eJournal of Modern History\u003c\/i\u003e\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cp\u003eA tectonic shift has occurred in the gastronomic field in France, upsetting the cultural imagination. In a European country captivated by a high-stakes power struggle between chefs and restaurants in the culinary field, the mass marketing of factory-processed industrial cuisine and fast foods has created shock waves in French society, culture, and the economy. \u003c\/p\u003e\n\u003cp\u003eIn this insightful book, \u003ci\u003eFrench Gastronomy and the Magic of Americanism, \u003c\/i\u003eRick Fantasia examines how national identity and the dynamics of cultural meaning-making within gastronomy have changed during a crucial period of transformation, from the 1970s through the 1990s. He illuminates the tensions and surprising points of cooperation between the skill, expertise, tradition, artistry, and authenticity of grand chefs and the industrial practices of food production, preparation, and distribution. \u003c\/p\u003e\n\u003cp\u003eFantasia examines the institutions and beliefs that have reinforced notions of French cultural supremacy-such as the rise and reverence of local cuisine-as well as the factors that subvert those notions, such as when famous French chefs lend their names to processed, frozen, and pre-packaged foods available at the supermarket. Ultimately, \u003ci\u003eFrench Gastronomy and the Magic of Americanism\u003c\/i\u003e shows what happens to a cultural field, like French gastronomy, when the logic and power of the economic field imposes itself upon it.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Temple University Press","offers":[{"title":"Brand New","offer_id":52584912912664,"sku":"9781439912300","price":26.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/french-gastronomy-and-the-magic-of-americanism-paperback-softback-9781439912300","provider":"Freshly Printed Books","version":"1.0","type":"link"}