{"product_id":"free-gift-inside-forget-the-customer-develop-marketease-paperback-softback-9781841125466","title":"Free Gift Inside!!; Forget the Customer. Develop Marketease (Paperback \/ softback) 9781841125466","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFree Gift Inside!!\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eForget the Customer. Develop Marketease\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStephen Brown (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841125466, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 September 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e23.7 x 15.7 x 2.4 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people.\" (Sunday Business Post, 5th October 2003)  \u003cp\u003e\"…Free Gift Inside contains many of the examples of companies who have got the tease just right…\" (Financial Times, 16 October 2003)\u003c\/p\u003e \u003cp\u003e\"…This book is certainly entertaining…\" (Market research News, 15 October 2003)\u003c\/p\u003e \u003cp\u003e\"…He constantly pushes the boundaries of conventional thinking about marketing…\"(Belfast Telegraph, 3 November 2003)\u003c\/p\u003e \u003cp\u003e\"…Brown’s irreverent style makes this book a joy to read…\" (Marketing Business, November 2003)\u003c\/p\u003e \u003cp\u003e“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)\u003c\/p\u003e \u003cp\u003e\"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…\"(City to Cities, February\/March 2004)\u003c\/p\u003e \u003cp\u003e“… Brown puts forward some interesting theories…” (EN Magazine June 2004)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFree Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.\u003cbr\u003e * Based on the article \"Torment Your Customers (They'll Love It\" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas\u003cbr\u003e * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eFree Gifts.\u003c\/b\u003e  \u003cp\u003ePreface: Got them old, B1-B2, US visitors' visa blues.\u003c\/p\u003e \u003cp\u003eLesson 1: How to Win Business and Infuriate People.\u003c\/p\u003e \u003cp\u003eLesson 2: How to Cope With Canny Customers.\u003c\/p\u003e \u003cp\u003eLesson 3: How to Handle How-to Marketing Books.\u003c\/p\u003e \u003cp\u003eLesson 4: How to Trump the Trick-or-Treat.\u003c\/p\u003e \u003cp\u003eLesson 5: How to Employ Exclusivity Effectively.\u003c\/p\u003e \u003cp\u003eLesson 6: How to AMPLIFY.\u003c\/p\u003e \u003cp\u003eLesson 7: How to Sell Sham Secrets.\u003c\/p\u003e \u003cp\u003eLesson 8: How to Entertain When Entertainment is Everywhere.\u003c\/p\u003e \u003cp\u003eLesson 9: How to Do a Harry Potter.\u003c\/p\u003e \u003cp\u003eLesson 10: How to Get Out of Jail Free.\u003c\/p\u003e \u003cp\u003eLesson 11: How to Bait the Marketing Mousetrap.\u003c\/p\u003e \u003cp\u003eNotes and References.\u003c\/p\u003e \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eFree Gift 1: The Disservice Encounter.\u003c\/p\u003e \u003cp\u003eFree Gift 2: Authenticating Authenticity.\u003c\/p\u003e \u003cp\u003eFree Gift 3: I am Not a Target Marketer.\u003c\/p\u003e \u003cp\u003eFree Gift 4: The Elephant Men.\u003c\/p\u003e \u003cp\u003eFree Gift 5: Slouching Towards \u003ci\u003eBeal Feirste\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eFree Gift 6: Two Cautionary Tales.\u003c\/p\u003e \u003cp\u003eFree Gift 7: Absolut Amplification.\u003c\/p\u003e \u003cp\u003eFree Gift 8: Opium, Alas.\u003c\/p\u003e \u003cp\u003eFree Gift 9: One For the Money.\u003c\/p\u003e \u003cp\u003eFree Gift 10: Alluring Marketing.\u003c\/p\u003e \u003cp\u003eFree Gift 11: Texas Tingler.\u003c\/p\u003e \u003cp\u003eFree Gift 12: There’s Something About Larry.\u003c\/p\u003e \u003cp\u003eFree Gift 13: Deconstructing Harry.\u003c\/p\u003e \u003cp\u003eFree Gift 14: Deja New.\u003c\/p\u003e \u003cp\u003eFree Gift 15: Boeing, Boeing, Bon.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52516334108952,"sku":"9781841125466","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841125466.jpg?v=1786682624","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/free-gift-inside-forget-the-customer-develop-marketease-paperback-softback-9781841125466","provider":"Freshly Printed Books","version":"1.0","type":"link"}