{"product_id":"founder-unfriendly-what-investors-wont-tell-you-about-getting-funded-hardback-9781394369874","title":"Founder Unfriendly; What Investors Won't Tell You About Getting Funded (Hardback) 9781394369874","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFounder Unfriendly\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhat Investors Won't Tell You About Getting Funded\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCharlie O'Donnell (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394369874, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 April 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.1 x 15.5 x 2.8 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA strategy guide for founders who want to understand—and influence—the behavior of venture capitalists and investors so they can get their companies funded \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eFounder Unfriendly\u003c\/i\u003e, veteran venture capitalist Charlie O’Donnell walks you through what actually happens after you leave a pitch meeting. Based on his own extensive, first-hand experience, O’Donnell provides a clear answer to the question of why so many “mediocre” startups get funded while young companies with brilliant concepts and people get passed over time and time again.\u003c\/p\u003e \u003cp\u003eThe book skips the endless clichés about “successful founder traits” and recycled startup wisdom and gets right to the heart of why real VCs in the real world fund real companies with real money. It also explains exactly why those same investors say no so often, as well as what it might take to move them from a no to an enthusiastic yes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGranular, specific advice that will transform your pitch deck from a liability into a game changing asset\u003c\/li\u003e \u003cli\u003eStrategies to shape the conversations investors have after you leave the room as they decide whether to fund your venture\u003c\/li\u003e \u003cli\u003eHow to change your strategy based on the relative strength and momentum of the sectors you operate in\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for first-time founders trying to get the lay of the VC land, \u003ci\u003eFounder Unfriendly\u003c\/i\u003e is also a must-read for seasoned entrepreneurs trying to hone their fundraising strategies. It’s packed with proven and practical tools to help you build your company while capturing as much of the resulting value as possible.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword by Ben Mckean, Founder and Ceo, Hungryroot xiii\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e1 Free Your Mind: Dispelling Myths About Startups and Venture Capital 1\u003c\/p\u003e \u003cp\u003e2 Show Me the Money: Who Gets Funded and Why? 29\u003c\/p\u003e \u003cp\u003e3 I’m Putting Together a Team: Attracting Help and Support 49\u003c\/p\u003e \u003cp\u003e4 You Can’t Handle the Truth: Being Rigorous and Honest with Yourself 75\u003c\/p\u003e \u003cp\u003e5 There’s No Crying in Baseball: Doing the Hard Work 101\u003c\/p\u003e \u003cp\u003e6 Keep Your Friends Close: The Importance of Trust 111\u003c\/p\u003e \u003cp\u003e7 To Infinity and Beyond! Going Big 119\u003c\/p\u003e \u003cp\u003e8 Sell Me This Pen: Getting Ready to Raise 139\u003c\/p\u003e \u003cp\u003e9 These Are Not the Droids You’re Looking For: The Pitch 171\u003c\/p\u003e \u003cp\u003e10 Dogs and Cats, Living Together: Mass Hysteria! Getting Yeses and Nos 211\u003c\/p\u003e \u003cp\u003eFinal Thoughts 227\u003c\/p\u003e \u003cp\u003eAcknowledgments 231\u003c\/p\u003e \u003cp\u003eAbout the Author 233\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470030172440,"sku":"9781394369874","price":18.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394369874.jpg?v=1785628888","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/founder-unfriendly-what-investors-wont-tell-you-about-getting-funded-hardback-9781394369874","provider":"Freshly Printed Books","version":"1.0","type":"link"}