{"product_id":"forms-that-work-designing-web-forms-for-usability-paperback-9781558607101","title":"Forms that Work; Designing Web Forms for Usability (Paperback \/ softback) 9781558607101","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eForms that Work\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDesigning Web Forms for Usability\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA great source of form design information for web designers, most important in the new age of web services.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCaroline Jarrett (Author), Gerry Gaffney (Author), Steve Krug (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781558607101, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 7 November 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.5 x 19 x 1.9 cm, 0.55 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“The humble form: it may seem boring, but most of your website’s value passes through forms. Follow Jarrett \u0026amp; Gaffney’s guidelines, and you’ll probably double your online profits.? \u003cb\u003e--Jakob Nielsen, Principal, Nielsen Norman Group\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e“This book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons.? \u003cb\u003e--Steve Krug, Foreword author and author of the best selling Don’t Make me Think\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e“If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model -- relationship, conversation, appearance. You need all three for a successful form -- a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out.? \u003cb\u003e--Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eForms that Work: Designing Web Forms for Usability\u003c\/i\u003e clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).\u003c\/p\u003e  \u003cp\u003eThis book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.\u003c\/p\u003e  \u003cp\u003eThis book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIntroduction: What is a form?\u003c\/b\u003e\u003cbr\u003eWhat is a form?\t\u003cbr\u003e\u003cb\u003e1. Persuading people to answer\u003c\/b\u003e\u003cbr\u003ePick the right moment to ask a question\u003cbr\u003eThink about relationship question by question\u003cbr\u003eFollow three rules that that influence response rates\u003cbr\u003eThink about who will answer your questions\u003cbr\u003eSummary\u003cbr\u003e\u003ci\u003eInterlude: Registration forms: rules and suggestions\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e2. Gathering the right information\u003c\/b\u003e\u003cbr\u003eFind out why you need the information\u003cbr\u003eCheck if your organization already holds the information\u003cbr\u003eFind out what others ask for\u003cbr\u003eSummary: only ask for information that you need\u003cbr\u003e\u003ci\u003eCase study: conference registration form\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e3. Making questions easy to answer\u003c\/b\u003e\u003cbr\u003eHow questions work\u003cbr\u003eMake it easy to understand the question\u003cbr\u003eMake it easy to find the answer\u003cbr\u003eJudging the answer: avoiding privacy errors\u003cbr\u003ePlacing the answer: avoiding category errors\u003cbr\u003eSummary: writing questions\u003cbr\u003e\u003ci\u003eCase study: avoiding choice points\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e4. Writing instructions\u003c\/b\u003e\u003cbr\u003eWriting instructions\u003cbr\u003eRewriting instructions in plain language\u003cbr\u003eCut the instructions that aren't needed\u003cbr\u003eMove the instructions to where they are needed\u003cbr\u003eA before- and after- example\u003cbr\u003eSummary: Writing instructions\u003cbr\u003e\u003ci\u003eInterlude: help for forms\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e5. Choosing between drop-downs and other controls\u003c\/b\u003e\u003cbr\u003ePicking controls for your forms\u003cbr\u003eHow users expect controls to work\u003cbr\u003eUse these six questions to choose the right control\u003cbr\u003eSpecialist controls may help\u003cbr\u003eThink about the form as a whole\u003cbr\u003eSummary: Providing the answer\u003cbr\u003e\u003ci\u003eInterlude: names and addresses\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e6. Making the form flow easily\u003c\/b\u003e\u003cbr\u003eMake the form flow easily\u003cbr\u003eUse progress indicators\u003cbr\u003eAvoid surprising users with sudden changes\u003cbr\u003eBe gentle with errors\u003cbr\u003eSay ‘thanks’ to close the conversation\u003cbr\u003eConversational flow – summary\u003cbr\u003e\u003ci\u003eInterlude: why we hate pop-ups\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e7. Taking care of the details\u003c\/b\u003e\u003cbr\u003eTaking care of the details\u003cbr\u003eWhere to put the labels compared to the fields\u003cbr\u003eColons at the end of labels?\u003cbr\u003eSentence or title case for labels?\u003cbr\u003eHow to indicate required fields\u003cbr\u003eChoosing legible text: fonts and words\u003cbr\u003eSummary\u003cbr\u003e\u003ci\u003eInterlude: serif or sans-serif\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e8. Making the form look easy\u003c\/b\u003e\u003cbr\u003eWhat makes a form look good\u003cbr\u003eMake sure users know who you are: logos and branding\u003cbr\u003eMake your form look tidy with grids\u003cbr\u003eMake it look organized with grouping\u003cbr\u003eAvoid two-column forms\u003cbr\u003eSummary\u003cbr\u003e\u003ci\u003eCase study: an appearance makeover\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e9. Testing (the best bit) \u003c\/b\u003e\u003cbr\u003eWe're passionate about usability testing\u003cbr\u003eHow to do really good usability testing of forms\u003cbr\u003eFinal message from this book\u003cbr\u003eAppendices\u003cbr\u003eSuggestions for further reading\u003cbr\u003eReferences\u003cbr\u003eAcknowledgements\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648116216088,"sku":"9781558607101","price":34.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781558607101_c038efeb-4dd5-416c-94bc-f3845b0cb09b.jpg?v=1696713803","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/forms-that-work-designing-web-forms-for-usability-paperback-9781558607101","provider":"Freshly Printed Books","version":"1.0","type":"link"}