{"product_id":"ford-tough-bill-ford-and-the-battle-to-rebuild-americas-automaker-hardback-9780471479666","title":"Ford Tough; Bill Ford and the Battle to Rebuild America's Automaker (Hardback) 9780471479666","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFord Tough\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBill Ford and the Battle to Rebuild America's Automaker\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Magee (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471479666, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 November 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e282 pages, Photos: 0 B\u0026amp;W, 0 Color\u003cbr\u003e23.2 x 16 x 2.4 cm, 0.481 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAn inside look at the company that defined American industry and the man who runs it\u003cbr\u003e Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.\u003cbr\u003e Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a \"nice guy,\" he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand.\u003cbr\u003e Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration.\u003cbr\u003e With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture.\u003cbr\u003e David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePrologue.  \u003cp\u003eCHAPTER 1: The Rouge.\u003c\/p\u003e \u003cp\u003eCHAPTER 2: Lessons in Leadership.\u003c\/p\u003e \u003cp\u003eCHAPTER 3: Ground Zero.\u003c\/p\u003e \u003cp\u003eCHAPTER 4: Dark Days in Dearborn.\u003c\/p\u003e \u003cp\u003eCHAPTER 5: Taking Charge.\u003c\/p\u003e \u003cp\u003eCHAPTER 6: The New Face of Ford.\u003c\/p\u003e \u003cp\u003eCHAPTER 7: Getting Back to Basics.\u003c\/p\u003e \u003cp\u003eCHAPTER 8: Surviving the Cold of Winter.\u003c\/p\u003e \u003cp\u003eCHAPTER 9: Momentum.\u003c\/p\u003e \u003cp\u003eCHAPTER 10: America’s Best-Selling Truck Is New Again.\u003c\/p\u003e \u003cp\u003eCHAPTER 11: Bargaining for a Future.\u003c\/p\u003e \u003cp\u003eCHAPTER 12: A Town Hall Meeting.\u003c\/p\u003e \u003cp\u003eCHAPTER 13: The Year of the Car.\u003c\/p\u003e \u003cp\u003eCHAPTER 14: From Escape to Reality.\u003c\/p\u003e \u003cp\u003eCHAPTER 15: Great Products, Strong Business, Better World.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293486805272,"sku":"9780471479666","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471479666.jpg?v=1781641857","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ford-tough-bill-ford-and-the-battle-to-rebuild-americas-automaker-hardback-9780471479666","provider":"Freshly Printed Books","version":"1.0","type":"link"}